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Sales role-play is a tool that can be used to decrease the uncertainty of how a salesperson is going to perform keeping in mind that working as a salesperson can be very challenging. Two people practicing a sales scenario, with one person being the salesperson and the other being the prospect or customer is role-playing. [...]
It can be one of the first steps that a sales manager can take in getting to the next level, identifying just exactly what is a sales playbook. We’ll discuss just what a sales playbook is as well as some benefits of using one in this article. What is it? Thinking about a playbook [...]
The concept of a sales funnel is one of the most common models for managing sales activities and sales teams. This model is built on the understanding that you put in some amount of activity at the top of the funnel and then out of that, you’ll get a particular number of conversations. Then, from [...]
A lot of people might disagree with whether and how to be a good salesperson is possible. The reason being some believe that you’re either born to be a salesperson, or you’re not. If you’re not, you can’t be a successful salesperson. Now, let’s dig deeper into this. Sales Myth – You are born [...]
Commonly, we try to stop to think about the value proposition definition. We take an attempt at simplifying how we look at value propositions. Not the Value Proposition Definition Before moving ahead, let us initially focus on what isn’t a value proposition. It’s important because there’s a trap we all fall into and that’s [...]
It is known that every sales manager, salesperson, and business owner is focused on how to increase sales leads. There are some clear and simple things that can be done to improve lead generation, even though it seems like a challenging task. Professional Networking One of the most effective and quick ways to increase [...]
One must have a bidirectional lead generation strategy in order to truly create power lead generation. There must be outbound sales efforts to create leads as well as a strategy to produce inbound leads. Outbound Lead Generation In order to drive outbound lead generation, there are a few different methods to use. Using the [...]
Many business owners and sales managers continuously pursue trying to identify how to enhance sales. And there are very clear and practical changes and investments which can be made to increase sales results. Decrease Sales Staff Turnover Something which will always exist at some level is sales staff turnover. There’s almost a continuous revolving [...]
There are clear things to incorporate in order to create a successful lead campaign. Focused Target List Building a target list of prospects for the campaign is a step often overlooked or not given enough attention. It’s common to quickly pull together a target and attack list with more time focused on other areas. [...]
Time and investment should be made in a few areas to improve the chances that your sales campaigns will be successful. 1. Define the target audience Having the ability to clearly define the target audience for a sales campaign is one important step usually overlooked. You will be better at generating leads if you [...]
