Skip to content 
In this video, we discuss how to apply the conversation-based selling approach to networking. Networking is one of the best ways to generate leads if you are a business owner or salesperson who sells in the geographic area they live or work in. Networking can either involve going to formal networking events, or it can [...]
Another main way to reach out to prospects in the initial contact sales process step is to send cold emails. In this video, we will explain how to use more of a conversation-based selling approach to your cold email messages. Product Selling Cold Emails Before we talk about how to sell the conversation in [...]
In the previous video in our video series on how to implement a conversation-based selling approach, we talked about the first step of the sales process being the initial contact. And one of the main forms the initial contact can take is picking up the phone and cold calling a prospect or a business. In [...]
At the core of the conversation-based selling approach is a 3-step sales process that includes the steps: Initial Contact Conversation Explanation As you can tell by the name of the sales methodology, the conversation sales process step is the key and central piece to this approach to selling. And while everything is about driving prospects [...]
In this series of videos, we will outline a sales methodology we have labeled Conversation-Based Selling. As you can probably gather from the name, this approach shifts the focus from selling the product to selling and optimizing conversations with sales prospects. Product-Based Selling This approach is completely different from how most salespeople sell. Based [...]
In this video, we provide a cold call example for advertising. The salesperson works for a social media company and is most likely looking to sign the prospect up to use the social media platform for ads. Was This a Good Cold Call? When you listen to the cold call example for advertising, you [...]
In this video, we discuss how to sell in tech sales. This can be helpful because tech sales can be one of the more difficult areas for a salesperson to operate in. Tech Sales is More Difficult While sales can be challenging regardless of the product being sold, it can be unclear how to [...]
In this video, we provide a recording of a cold call for digital marketing services. After the call recording, we discuss three things this salesperson did well. Multi-Touch Outreach Approach This cold call for digital marketing services is a good example of a salesperson using a multi-touch marketing approach. Touch #1: Introduction video brochure [...]
I recently had a YouTube subscriber ask “How do you sell peace of mind?” Since many salespeople list this as one of their main product benefits, I thought I would create a video with some strategies for selling it. Peace of mind is a benefit that might result from many insurance, financial services, and technology [...]
In this video, we provide a cold call example for cybersecurity. Even though the call is extremely short, there are still two very productive things to discuss. Product Cold Call Opener The salesperson in this cold call example for cybersecurity uses a product cold call opener, which is opens a cold call by sharing [...]