In this video and blog post, we will discuss how to create a cold email sequence that generates leads. We structure this discussion by outlining four mistakes seen in almost every cold email message. We then show you an approach to cold emailing that not only solves those mistakes, but also improves your ability to [...]
In this video, we discuss how to create the best cold call scripts. As part of this, I will make three promises to you: This will differ from what you are currently doing and what you have been taught. This will not only be easy to implement but will also make selling easier. This will [...]
In this week's training session, we show you how to create a sales call script that finds the prospect’s pain. I am confident that this will be new and different from what you are doing today because I get cold calls and cold emails every day, and none of those salespeople are doing this. [...]
In this video, we provide a call recording with the best cold call script I have heard. After the live cold call recording, we provide a breakdown of what she did well and what she could have done better. We then provide a recommended cold call script that is built using our tips and recommendations. [...]
In sales, we talk a lot about scripts, but it might be helpful to answer the question of what is a sales script? This can be helpful because there are many different sales scenarios and types of communications for a salesperson. With that, it can be unclear exactly what a sales script is and where [...]
In this blog post, I will make it incredibly clear how to create a sales script. These steps will not only make creating a sales script easy, but also make selling easier and immediately improve your sales results. 1. Creating the open and introduction The introduction is something that most people don’t need help [...]
In this video, we provide a cold call script for business insurance. We created this cold call script for a longer video we produced, in which we analyzed a cold call from a salesperson trying to set an appointment to discuss insurance. Here is a link to the full video this clip is taken from, [...]
In this video, we go through a cold call script for CPA services. This is a script we created when analyzing a cold call recording for a salesperson who sells tax planning and CPA services. Introduction Here is a cold call introduction and check-in for availability for the call. Hi Tom, this is Michael [...]
In this video, we share an example of a cold call for business insurance. This is from an insurance broker who appears to specialize in business insurance with a focus on IT-related risks. The salesperson sounds pretty sharp, but there are still three key takeaways we can discuss and learn from: Tighten the value proposition [...]
In this video and blog post, we talk about how to improve sales appointments by focusing more on the prospect. What we show you here is part of a prospect-focused sales approach, which is where we make our communications and sales process steps more about the prospect than about the product we are trying to [...]