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In this video, we discuss how to sell in tech sales. This can be helpful because tech sales can be one of the more difficult areas for a salesperson to operate in. Tech Sales is More Difficult While sales can be challenging regardless of the product being sold, it can be unclear how to [...]
In this video, we provide a recording of a cold call for digital marketing services. After the call recording, we discuss three things this salesperson did well. Multi-Touch Outreach Approach This cold call for digital marketing services is a good example of a salesperson using a multi-touch marketing approach. Touch #1: Introduction video brochure [...]
I recently had a YouTube subscriber ask “How do you sell peace of mind?” Since many salespeople list this as one of their main product benefits, I thought I would create a video with some strategies for selling it. Peace of mind is a benefit that might result from many insurance, financial services, and technology [...]
In this video, we provide a cold call example for cybersecurity. Even though the call is extremely short, there are still two very productive things to discuss. Product Cold Call Opener The salesperson in this cold call example for cybersecurity uses a product cold call opener, which is opens a cold call by sharing [...]
In this video, we discuss how to use a conversation-based selling approach. This sales methodology cannot only improve your results, but it can also make selling easier. Sales Process The starting place for explaining the conversation-based selling methodology is to outline the sales process you will take a sales prospect through, and that includes [...]
Regardless of what you sell, generating leads and closing deals can often feel difficult and complex. In this video, we discuss one of the factors that can contribute sales being difficult and we provide a few very simple changes you can for how to simplify selling. Four Categories of Prospects To help make it [...]
In this video, we discuss how to use cold emailing to generate leads. Prospects get sold to a lot To optimize your cold email strategy, we recommend you start by taking a step back to try to understand the prospect you are sending emails to. One of the most important things to understand and [...]
In this video, we look at how sales is like dating to give us more clarity on what to do and not do when working in sales and pursuing prospects. Even if you aren’t an expert or experienced at dating, you can still use that as an external example to gain more clarity on what [...]
In this video, we provide a cold call example with a salesperson who is lying about previous communications in order to open and warm up the call. Even though most salespeople would probably not do this on a cold call, this does create an opportunity to discuss how selling is not lying and manipulation. [...]
In this video, we discuss our don’t say this in cold email messages list. But, before we get to the list of what to not do in your B2B cold emails, we will outline a few key concepts that all of these tips are based on. With these concepts discussed and agreed to, the 8 [...]