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11 06, 2024

How do you sell peace of mind?

By |2024-06-11T12:08:03+00:00June 11, 2024|Closing Sales, Communicating Value|Comments Off on How do you sell peace of mind?

I recently had a YouTube subscriber ask “How do you sell peace of mind?” Since many salespeople list this as one of their main product benefits, I thought I would create a video with some strategies for selling it. Peace of mind is a benefit that might result from many insurance, financial services, and technology [...]

3 06, 2024

Cold Call Example for Cybersecurity: How to Open Cold Calls

By |2024-06-03T10:52:12+00:00June 3, 2024|Cold Call Script, Cold Calling, Cold Calling Examples|Comments Off on Cold Call Example for Cybersecurity: How to Open Cold Calls

In this video, we provide a cold call example for cybersecurity. Even though the call is extremely short, there are still two very productive things to discuss.   Product Cold Call Opener The salesperson in this cold call example for cybersecurity uses a product cold call opener, which is opens a cold call by sharing [...]

28 05, 2024

Use Conversation-Based Selling to Make Selling Easier

By |2024-05-28T07:06:44+00:00May 28, 2024|Closing Sales, Lead Generation, Sales Methodology, Sales Process, Sales Prospecting|Comments Off on Use Conversation-Based Selling to Make Selling Easier

In this video, we discuss how to use a conversation-based selling approach. This sales methodology cannot only improve your results, but it can also make selling easier.   Sales Process The starting place for explaining the conversation-based selling methodology is to outline the sales process you will take a sales prospect through, and that includes [...]

19 05, 2024

How to Simplify Selling: Make Three Small Changes

By |2024-05-19T01:24:34+00:00May 19, 2024|unauthorised|Comments Off on How to Simplify Selling: Make Three Small Changes

Regardless of what you sell, generating leads and closing deals can often feel difficult and complex. In this video, we discuss one of the factors that can contribute sales being difficult and we provide a few very simple changes you can for how to simplify selling.   Four Categories of Prospects To help make it [...]

14 05, 2024

How to Use Cold Emailing to Generate Leads

By |2024-05-14T12:36:50+00:00May 14, 2024|Cold Emailing|Comments Off on How to Use Cold Emailing to Generate Leads

In this video, we discuss how to use cold emailing to generate leads.   Prospects get sold to a lot To optimize your cold email strategy, we recommend you start by taking a step back to try to understand the prospect you are sending emails to. One of the most important things to understand and [...]

8 05, 2024

Sales Is Like Dating: Sales Tips That Will Change How You Sell

By |2024-05-09T04:13:26+00:00May 8, 2024|Inside Sales, Sales Coaching, Sales Prospecting, Sales Tips|Comments Off on Sales Is Like Dating: Sales Tips That Will Change How You Sell

In this video, we look at how sales is like dating to give us more clarity on what to do and not do when working in sales and pursuing prospects. Even if you aren’t an expert or experienced at dating, you can still use that as an external example to gain more clarity on what [...]

30 04, 2024

Selling is Not Lying and Manipulation

By |2024-05-02T04:54:08+00:00April 30, 2024|Cold Calling, Cold Calling Examples, Sales Coaching, Sales Tips|Comments Off on Selling is Not Lying and Manipulation

In this video, we provide a cold call example with a salesperson who is lying about previous communications in order to open and warm up the call. Even though most salespeople would probably not do this on a cold call, this does create an opportunity to discuss how selling is not lying and manipulation.   [...]

14 04, 2024

Don’t Say This In Cold Email Messages: 7 Things You Must Avoid

By |2024-04-15T06:35:23+00:00April 14, 2024|Cold Emailing|Comments Off on Don’t Say This In Cold Email Messages: 7 Things You Must Avoid

In this video, we discuss our don’t say this in cold email messages list. But, before we get to the list of what to not do in your B2B cold emails, we will outline a few key concepts that all of these tips are based on. With these concepts discussed and agreed to, the 8 [...]

24 03, 2024

Software Sales Cold Call: Examples and Lessons Learned

By |2024-05-01T05:34:55+00:00March 24, 2024|Cold Call Script, Cold Calling, Cold Calling Examples|Comments Off on Software Sales Cold Call: Examples and Lessons Learned

In this video, we provide an example of a software sales cold call with a salesperson who appears to sell some type of CRM platform. After the recording of the cold call, we provide three main takeaways and lessons that we can learn from the cold call example.   Product Selling Sales Pitch In a [...]

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