To determine if the prospect is not giving you the run around, you need to assess if they have genuine intent to purchase from you. To picture what we are talking about here, imagine a prospect who arrives at a car dealership that needs to purchase a new car, has the money needed for the [...]
Authority to purchase means that the prospect has the authority to make the decision to purchase your product. If a prospect has a true need for a new car and has the money needed for the purchase, but it is his or her spouse who makes the final deci- sion on big purchases, then this [...]
One area to measure the prospect’s qualification is his or her ability to purchase your product in terms of having the needed money or funding. If someone has a car that is periodically breaking down, that person definitely has a need for a new car. But if that person is unemployed and does not have [...]
There are times where prospects will seem very interested in what you sell. This is great, but it is important to know if the prospect’s interest is tied to more of a “need” or if it is more of a “want.” For example, if someone has a car that breaks down periodically, this person has [...]
In order to qualify a prospect, you have to be able to measure or assess how good or bad the lead is. To get a more accurate assessment, you can measure prospects in four different areas: Need to purchase Ability to purchase Authority to purchase Intent to purchase For prospects to be completely qualified, they [...]
We often discuss three sales process steps: Initial Contact, Meeting, and Presentation. In order to align this qualifying process with those sales process steps, we break the qualifying process into two steps: pre-qualifying and qualifying. The pre-qualifying step is where you try to determine if there is even the slightest fit between what you sell [...]
There are only so many hours in the day and in the week. There is nothing you can do to get or buy more, and this makes time one of your most valuable resources. You can protect this resource by minimizing the amount of time that you spend with prospects who have a low probability [...]
In this training video, we talk about how to screen and qualify sales prospects in order to separate good prospects from bad prospects. This is extremely important because your time is one of your most valuable assets and in order to maximize sales, you need to protect that time by maximizing time spent with good [...]
We recently hosted a webinar on closing questions to ask when selling, and one group of questions that we discussed was closing questions. Here is a clip from that portion of the webinar. We break our closing questions down into three categories: Trial Closing Soft Closing Hard Closing Trial Closing Questions Trial closing questions are [...]
In this video, we provide some qualifying questions for sales. One way we try to make it easier to determine what qualifying questions to ask is to break them down into four categories. Need to Purchase When talking with a prospect, one thing to try to identify is whether they “need” what you sell [...]