To determine if the prospect is not giving you the run around, you need to assess if they have genuine intent to purchase from you. To picture what we are talking about here, imagine a prospect who arrives at a car dealership that needs to purchase a new car, has the money needed for the [...]
Authority to purchase means that the prospect has the authority to make the decision to purchase your product. If a prospect has a true need for a new car and has the money needed for the purchase, but it is his or her spouse who makes the final deci- sion on big purchases, then this [...]
One area to measure the prospect’s qualification is his or her ability to purchase your product in terms of having the needed money or funding. If someone has a car that is periodically breaking down, that person definitely has a need for a new car. But if that person is unemployed and does not have [...]
There are times where prospects will seem very interested in what you sell. This is great, but it is important to know if the prospect’s interest is tied to more of a “need” or if it is more of a “want.” For example, if someone has a car that breaks down periodically, this person has [...]
In order to qualify a prospect, you have to be able to measure or assess how good or bad the lead is. To get a more accurate assessment, you can measure prospects in four different areas: Need to purchase Ability to purchase Authority to purchase Intent to purchase For prospects to be completely qualified, they [...]
We often discuss three sales process steps: Initial Contact, Meeting, and Presentation. In order to align this qualifying process with those sales process steps, we break the qualifying process into two steps: pre-qualifying and qualifying. The pre-qualifying step is where you try to determine if there is even the slightest fit between what you sell [...]
There are only so many hours in the day and in the week. There is nothing you can do to get or buy more, and this makes time one of your most valuable resources. You can protect this resource by minimizing the amount of time that you spend with prospects who have a low probability [...]
We recently hosted a webinar on closing questions to ask when selling, and one group of questions that we discussed was closing questions. Here is a clip from that portion of the webinar. We break our closing questions down into three categories: Trial Closing Soft Closing Hard Closing Trial Closing Questions Trial closing questions [...]
One of the best ways to improve your script for setting appointments by phone is to include some pre-qualifying questions at the core of the script. What are Pre-Qualifying Questions? Pre-qualifying questions are questions that determine if there is at least a slight fit on the prospect’s side for what you are trying to [...]
One of the biggest things that can hurt your sales is wasting time talking to poor-quality sales prospects. Your time is extremely valuable and every hour spent on a sales prospect that has a low probability of purchasing should be avoided if possible. We Sometimes Try to Sell to Everybody The challenge is that we [...]