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In this video, we discuss how to use cold emailing to generate leads. Prospects get sold to a lot To optimize your cold email strategy, we recommend you start by taking a step back to try to understand the prospect you are sending emails to. One of the most important things to understand and [...]
In this video, we discuss our don’t say this in cold email messages list. But, before we get to the list of what to not do in your B2B cold emails, we will outline a few key concepts that all of these tips are based on. With these concepts discussed and agreed to, the 8 [...]
In this video, we discuss the keep me in mind cold email. This is a cold email that you send to the prospect and you try to coach them to keep you in mind when they get around to purchasing what you sell. Prospects Are Likely Not In Buying Mode This can be a [...]
In this video, we discuss a decent LinkedIn Inmail example. We analyze the message and then provide suggestions for how the salesperson could improve his message and approach by actually providing a new LinkedIn Inmail example for his product/service. The Inmail He Sent Here is the text from the message that the salesperson sent: [...]
This video is the second video in our cold email prospecting workshop where we focus on building cold email campaigns. Creating Your Sales Message In the first video of the cold email workshop, we went through a process to create the cold email messaging strategy. This was not to create the cold email messages, [...]
This video is the first video in a 4-video cold email workshop series, and the first thing that we will focus on is creating your cold email messaging strategy. Not to be confused with creating your actual email messages, what we focus on first is creating the overall cold email messaging strategy, which includes all [...]
In this video, we discuss how to follow up on LinkedIn messages. To explain some of the concepts that we recommend, we will use a real example of a series of emails that I received from a salesperson after accepting his invitation to connect. This LinkedIn email campaign is a great example to analyze because [...]
In this video, we review a B2B cold email example for accounting services. This is a really good example to analyze because the salesperson sends two follow-up emails, allowing us to look at how he follows back up when the prospect does not respond. And while there is definitely room for improvement, he also does [...]
One of the biggest mistakes that I believe salespeople make when prospecting on LinkedIn is that they do what I call the “Instant Pitch.” This is where the salesperson sends an invite to connect and immediately after the contact accepts, the salesperson sends a product selling email. Here is an example of what this may [...]
Here are some email messages that you can send when prospecting on LinkedIn. These follow the same structure that we use for creating cold email messages that you can send through traditional email but include some minor modifications taking into consideration that the prospect will be reading these in their LinkedIn inbox. This clip is [...]