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In this video, we discuss the keep me in mind cold email. This is a cold email that you send to the prospect and you try to coach them to keep you in mind when they get around to purchasing what you sell. Prospects Are Likely Not In Buying Mode This can be a good [...]
In this video, we discuss a decent LinkedIn Inmail example. We analyze the message and then provide suggestions for how the salesperson could improve his message and approach by actually providing a new LinkedIn Inmail example for his product/service. The Inmail He Sent Here is the text from the message that the salesperson sent: Hi [...]
This video is the second video in our cold email prospecting workshop and we focus on building cold email campaigns. Creating Your Sales Message In the first video of the cold email workshop, we went through a process to create the cold email messaging strategy. This was not to create the cold email messages, but [...]
This video is the first video in a 4-video cold email workshop series and the first thing that we will focus on is creating your cold email messaging strategy. Not to be confused with creating your actual email messages, what we focus on first is creating the overall cold email messaging strategy which includes all [...]
In this video, we discuss how to follow up on LinkedIn messages. To explain some of the concepts that we recommend, we will use a real example of a series of emails that I received from a salesperson after accepting his invitation to connect. This LinkedIn email campaign is a great example to analyze because [...]
In this video, we review a B2B cold email example for accounting services. This is a really good example to analyze because the salesperson sends two follow-up emails allowing us to look at how he follows back up when the prospect does not respond. And while there is definitely room for improvement, he also does [...]
One of the biggest mistakes that I believe salespeople make when prospecting on LinkedIn is that they do what I call the “Instant Pitch.” This is where the salesperson sends an invite to connect and immediately after the contact accepts, the salesperson sends a product selling email. Here is an example of what this may [...]
Here are some email messages that you can send when prospecting on LinkedIn. These follow the same structure that we use for creating cold email messages that you can send through traditional email but include some minor modifications taking into consideration that the prospect will be reading these in their LinkedIn inbox. This clip is [...]
This is a recording of a webinar that we hosted on how to write good cold emails. If you would like to download the slides from this video, you can do that below.
Since prospects are busy and get sold to a lot, they will likely delete a lot of messages without reading them or reading very little of them, and I call this the “instant delete.” While it can be difficult to figure out how to get prospects to respond to your emails, there are some very [...]