In this video, I discuss how I use MailChimp for email drip marketing. This is by no means an advertisement or even and endorsement for MailChimp. We have just been using MailChimp for years and want to share our strategy in case it might give you ideas for how to improve your email drip marketing [...]
In this video, I discuss how I got 50K website visitors to opt into my email list. Some of these may not fit with your product or business but there could be a few of these that do and you could get ideas from. Content The first thing that started that lead to me being [...]
In this video, we provide a real cold calling example of a salesperson cold calling to sell accounting services. After the video, we provide and analysis of what went well and what could have been better. And after the analysis is a recommended cold call script that we put together that we believe would improve [...]
Since prospects are busy and get sold to a lot, they will likely delete a lot of messages without reading them or reading very little of them, and I call this the “instant delete.” While it can be difficult to figure out how to get prospects to respond to your emails, there are some very [...]
If you are cold calling and trying to get your foot in the door of an account and the target prospect never answers his or her phone, this will seem like a significant barrier preventing you from selling to that account. The simple workaround for this is to find other contacts at the account that [...]
When you are sending cold emails to prospects, do not ask the prospect if they saw or read the emails you have sent them in the past. For example, some salespeople will send a second email that starts out with something like this: Did you see my last email? Did you read my last email? [...]
Sending cold emails on LinkedIn has become one of the most popular ways to try to get new prospects and generate leads. And while LinkedIn makes it very easy to connect with and message prospects, it is also very easy to make mistakes with your messages. With that being the case, here is a brain [...]
This is a webinar recording where we share a few tips to help with selling during a global pandemic.
The ability for a startup to secure early stage customers and adopters can often be the difference between failure and success. And while it can be difficult to get net new customers at any stage of the business, there are definitely some things that you can do and focus on to help secure those first [...]
In this sales training webinar recording, we discussed how you can improve your cold emails by adding video email messages to your emails. Here is a link to Potion's website - video email Here is a link to the Google chrome store where you can download the chrome extension for free.
We have started using a third-party tool called Potion to help us improve our cold email open and click-through rates and we wanted to share this tool with our customers and followers. This tool is a Chrome extension app that makes it easy for your to create video email messages. I demonstrate how this works [...]
In this video, we provide a step-by-step process for making cold calling easier. Cold calling can be one of the most difficult tasks that a salesperson has to do because: Very small window of time: You have an extremely small window of time to work with when you get connected with a prospect on a [...]