Skip to content 
I recently received an email from a salesperson with questions on how to generate leads for software sales. His frustrations, challenges, and questions are very common, so I created this video to go through each to provide these tips to other salespeople that might be in the same scenario. While our software can do [...]
In this video, we discuss the worst email drip campaign that I have ever seen. This email drip campaign is so bad that it is likely that there is not anyone watching this video would use this approach, but we can still use it as an opportunity to talk about how to create a series [...]
This is the fourth video in our series on how to sell software to businesses, and we discuss the subject of how to structure the sales process that you use. Don’t Sell the Product When we start to look at a common sales process, we can clearly label the first step as our first [...]
In the third video in our series on how to sell software to businesses, we discuss gathering information. This is a key step because knowledge is power, and the more information you gather from your prospects, the more knowledge and power you will have. The Best Salesperson Asks the Best Questions The key to [...]
This is the first video of a series on how to sell software to businesses. This is a big subject that we are going to dive deep into and in order to do that, we are going to divide the subject across many different videos. Strategy Reaching Out Gathering Information Sales Process Generating Leads Meetings [...]
In this video, we provide part 3 of our Cold Email Workshop, which focuses on using LinkedIn to find prospects. When you are launching a cold email campaign, you will need to find prospects to add to that campaign, and there are two main options that we discussed in this video. Buying a List [...]
This video is the second video in our cold email prospecting workshop where we focus on building cold email campaigns. Creating Your Sales Message In the first video of the cold email workshop, we went through a process to create the cold email messaging strategy. This was not to create the cold email messages, [...]
This video is the first video in a 4-video cold email workshop series, and the first thing that we will focus on is creating your cold email messaging strategy. Not to be confused with creating your actual email messages, what we focus on first is creating the overall cold email messaging strategy, which includes all [...]
This is a cold call example for wireless services. This is a great call recording to analyze because she did something very well, and there are also some areas for improvement. Introduction In this cold call example for wireless services, this is how the salesperson opened the call: I wanted to see if I [...]
In this video, we outline a step-by-step process for how to sell enterprise software. The topic of selling enterprise software is big and we try to squeeze a 2 to 3-day workshop into a short training video, so we move quickly and don’t cover everything. If you happen to like what is discussed in this [...]