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In this video, we provide a recording of a cold call for digital marketing services. After the call recording, we discuss three things this salesperson did well. Multi-Touch Outreach Approach This cold call for digital marketing services is a good example of a salesperson using a multi-touch marketing approach. Touch #1: Introduction video brochure [...]
In this video, we provide a cold call example for cybersecurity. Even though the call is extremely short, there are still two very productive things to discuss. Product Cold Call Opener The salesperson in this cold call example for cybersecurity uses a product cold call opener, which is opens a cold call by sharing [...]
In this video, we provide a cold call example with a salesperson who is lying about previous communications in order to open and warm up the call. Even though most salespeople would probably not do this on a cold call, this does create an opportunity to discuss how selling is not lying and manipulation. [...]
In this video, we provide an example of a software sales cold call with a salesperson who appears to sell some type of CRM platform. After the recording of the cold call, we provide three main takeaways and lessons that we can learn from the cold call example. Product Selling Sales Pitch In a [...]
In this video, we provide a LinkedIn cold call example. After the call recording, we provide an analysis with three main takeaways and lessons that can be learned. 1. Call LinkedIn Connections The first thing to point out in this LinkedIn cold call example is that this salesperson does something different than most salespeople, [...]
One of the most common mistakes is trying to sell the product when cold calling. It is actually an understandable mistake because if you have a product that you need to sell when you end up on a cold call with a prospect, your natural instinct is to try to sell the product at that [...]
In this video, we analyze an example of a cold call for software development and provide three areas for improvement. Sell the meeting The first tip that we discuss in this example of a cold call for software development is that the sales rep could have focused more on selling the meeting. About 90% [...]
In this video, we share a cold call example for software development. After the call recording, we provide three recommendations for how the salesperson could improve their approach. Improve his cold call opener In this cold call example for software development, the salesperson uses what we would refer to as a product cold call opener: [...]
In this video, we provide a cold call example for sales leads and share analysis and recommendations after the call recording. Improve his cold call opener The first recommendation for this cold call example for sales leads is that he could modify his opener. He opens the cold call with: The reason I asked, [...]
In this video, we provide a recording of a cold call for lead generation services. After the call recording, I will provide three tips that would transform this salesperson’s cold calls and sales results. One small change to the sales process The first tip for this cold call for lead generation services is for [...]