In this video, we share an example of a cold call for business insurance. This is from an insurance broker who appears to specialize in business insurance with a focus on IT-related risks. The salesperson sounds pretty sharp, but there are still three key takeaways we can discuss and learn from: Tighten the value proposition [...]
In this video, we provide a real cold call example that shows what not to do. The salesperson on this cold call is using a product-focused sales pitch and approach, which we discuss in many of our videos, so this is a great real-life demonstration of many of the concepts we try to explain. Product-Focused Sales [...]
In this video, we discuss how to generate leads when cold calling by taking an example of a B2B cold call and discussing three concepts that can be applied to every cold call, regardless of the product being sold. You might hear that call and think it was very friendly, and everything seemed to be [...]
In this video, we share a recording of a cold call for logistics and freight services where a salesperson does a really good job of closing the prospect and generating a lead. The steps he went through to accomplish this can be repeated for any product or service. Here is what he did, so you [...]
In this video, we provide an insurance cold call example. After the call recording, we review the call to share our opinion on what the salesperson did well and where there were areas for improvement. Value Proposition Cold Call Opener In this insurance cold call example, the salesperson does a good job by opening [...]
In this video, we share an example of a cold call for tech sales. This is a real cold call from a salesperson trying to generate leads and set an appointment for a tech sales product that is a SaaS solution. She does a couple of things really well, and we outline them in the [...]
In this video, we share one of our cold calling script examples, which appears to be a sales assistant for a business owner who offers tax planning and tax reduction services. The call sounds fairly bad and unsuccessful, but the salesperson does a few really good things, and we discuss them and provide a recommended [...]
This is an example of cold calling for lead generation. After the call recording, we break down what went well and what could have been handled better on the cold call. The Cold Call Opener This salesperson used a cold call opener that is worth stopping to talk about. He used the self-depricating approach [...]
In this video, we review a call recording that appears to be an example of AI cold calling. The salesperson is promoting VoIP phone systems, and the way she responds sounds very much like an AI-driven interaction—somewhat robotic, lacking polish, and oddly generic. What’s particularly interesting is whether the salesperson is AI or a real [...]
In this video, we break down an example of a cold call for a free trial. The salesperson in this clip does a solid job overall, and we’ll highlight what worked well—as well as one simple change that could make the approach even more effective. What Went Well on the Cold Call for a [...]