How to Create Your Sales Message
Here is a recording of week two of our 15-Week SMART Sales System Webinar Series. If you would like to purchase your copy of The SMART Sales System book, click here.
10
05, 2020
6
05, 2018
10 Sales Tips if You Are Not Good at Sales – Tip #4: Identify the Pain You Resolve
We held a webinar on “10 for When You Feel Like You Suck at Sales” and sales tip 4 is to look for pain that you can fix. The third item in this list of is to identify the pain that you help to resolve. This can help you to quickly improve for a few different [...]
27
07, 2017
How to Use Prospect Pain to Generate Leads
Finding prospect pain is one key to generating more leads. But it is not easy because prospects can be reluctant to share challenges and often don't even know what pain they have. If you would like to learn how to get your cold calls, emails, voicemails, and first appointments more centered around the prospect's pain [...]
28
04, 2016
Sales Pitch Definition
A sales process has many steps and as a result, some salespeople can have different views as to what the sales pitch definition is. Since we help salespeople with building their pitch, we thought we would outline what how we define a sales pitch. Messaging to Drive Demand for a Product The simplest way to [...]
13
04, 2016
Step 3 in Building a Buyer Persona Selling Pitch
The next step in build a buyer persona selling pitch is to identify the pain that you resolve for that particular buyer. What is pain? Pain refers to what is not working well or could be working better for your buyer. By getting this added to your selling pitch, you will not only improve your [...]
5
04, 2016
Focus on Prospect Pain to Have a Good Sales Pitch
One way to have a good sales pitch is to focus more on the prospect pain that you help to resolve or fix. What is Pain Pain is basically what is not working well or could be working better for your prospect. While this could be something that is causing a disruption, it could also [...]
22
03, 2016
How to Build an Insurance Sales Pitch Around Prospect Pain
In another blog post, we discussed step 1 in building an insurance sales pitch. In this video we outline step 2 and that is to identify the pain that your products help to resolve. What is pain? Pain in its simplest terms is something that is not working well or could be working better for [...]
22
02, 2016
How to Make Sure You are Asking Good Probing Questions for Sales
Asking the right probing questions for sales can often be the difference between failure and success. Always keep in mind that the best salesperson is the one that asks the best questions. But how do you know if you are asking the right questions? In this video, we show you a process that will lead [...]
8
12, 2014
How to Develop a Great Sales and Marketing Message
While struggling with a cold this week, I thought of a company that has a great sales and marketing message and that is because they focus solely on the pain that they fix. This example that I thought of is NyQuil. Take a quick look at their main tagline: NyQuil: the nighttime sniffling, sneezing, coughing, [...]
11
11, 2014
10 Powerful Sales Questions
Here are ten sales questions that will could immediately improve your sales results. These simple questions can help you to extract key details and that will help you to better qualify prospects leading to a healthier pipeline of deals that are easier to close. 1. Why are you looking to make a change? If you [...]
7
09, 2014
How to Find Pain with a Cold Call Script
If you can design your cold call script so that you find out what pain and challenges the prospect is experiencing, you will greatly improve your ability to generate leads. Unfortunately, that is a little easier said than done as pain is often something fairly difficult to uncover in a quick cold call. But there [...]
7
10, 2013
Finding Your Prospect’s Pain
One of the key steps to take during prospecting is to find out if the prospect is having any pain. This is critical for a couple of reasons,. First, getting pain into the conversation is one of the best ways to grab the prospect's attention and create engaging conversations. Another reason this is important is [...]