The next step in build a buyer persona selling pitch is to identify the pain that you resolve for that particular buyer.
What is pain?
Pain refers to what is not working well or could be working better for your buyer. By getting this added to your selling pitch you will not only improve your ability to grab […]
One way to have a good sales pitch is to focus more on the prospect pain that you help to resolve or fix.
What is Pain
Pain is basically what is not working well or could be working better for your prospect. While this could be something that is causing a disruption, it could also be an […]
In another blog post, we discussed step 1 in building an insurance sales pitch. In this video we outline step 2 and that is to identify the pain that your products help to resolve.
What is pain?
Pain in its simplest terms is something that is not working well or could be working better for a prospect. […]
While struggling with a cold this week, I thought of a company that has a great sales and marketing message and that is because they focus solely on the pain that they fix.
This example that I thought of is NyQuil. Take a quick look at their main tagline:
NyQuil: the nighttime sniffling, sneezing, coughing, aching, stuffyhead, fever, […]
If you can design your cold call script so that you find out what pain and challenges the prospect is experiencing, you will greatly improve your ability to generate leads. Unfortunately, that is a little easier said than done as pain is often something fairly difficult to uncover in a quick cold call. But there […]
One of the key steps to take during sales prospecting is to find out if the prospect is having any pain. This is critical for a couple of reasons,. First, getting pain into the conversation is one of the best ways to grab the prospect’s attention and create engaging conversations.
Another reason this is important is […]
Sales prospecting is like being a detective. Just like a detective is trying to find the suspect that fits the description of person that committed the crime, a sales person is trying to find the prospect that fits the description of someone that fits well with the product or service that the sales person has […]
One of the key steps where it is important to execute well when making cold calls is scheduling telephone appointments. There are clear things that we can do to improve our success rate in this area which is good news.
1. Communicate Value
The area of effectively communicating the business value that we have to offer is […]
It is important that we effectively find out if things are great, OK or could be better for the prospect in order to improve selling and determine which prospects it makes sense to keep speaking with. In the event that things are simply OK or could be better, there could be pain present and focusing […]
When attempting to improve selling, one of the fastest ways to improve results is by improving your ability to find pain. Pain meaning the impact felt when something isn’t working well or could be better. It is important to effectively find out if things are great, okay, or could be better for the prospect in […]
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