Cold Call Script Best Practices

Blog posts that provide tips on how to improve cold call scripts, cold calling, sales scripts, scripts for cold calling, telesales scripts, inside sales scripts, and more.

29 08, 2024

Selling the Conversation When Cold Calling

By Michael Halper|2024-08-29T07:28:21+00:00August 29, 2024|Cold Call Script, Cold Calling, Inside Sales, Sales Prospecting|Comments Off on Selling the Conversation When Cold Calling

In the previous video in our video series on how to implement a conversation-based selling approach, we talked about the first step of the sales process being the initial contact. And one of the main forms the initial contact can take is picking up the phone and cold calling a prospect or a business. In [...]

10 08, 2024

Cold Call Example for Advertising with Analysis

By Michael Halper|2024-08-12T06:54:04+00:00August 10, 2024|Cold Call Script, Cold Calling, Cold Calling Examples|Comments Off on Cold Call Example for Advertising with Analysis

In this video, we provide a cold call example for advertising. The salesperson works for a social media company and is most likely looking to sign the prospect up to use the social media platform for ads. Was This a Good Cold Call? When you listen to the cold call example for advertising, you [...]

1 07, 2024

Cold Call for Digital Marketing Services

By Michael Halper|2024-07-24T14:40:32+00:00July 1, 2024|Cold Call Script, Cold Calling, Cold Calling Examples|Comments Off on Cold Call for Digital Marketing Services

In this video, we provide a recording of a cold call for digital marketing services. After the call recording, we discuss three things this salesperson did well. Multi-Touch Outreach Approach This cold call for digital marketing services is a good example of a salesperson using a multi-touch marketing approach. Touch #1: Introduction video brochure [...]

3 06, 2024

Cold Call Example for Cybersecurity: How to Open Cold Calls

By Michael Halper|2024-07-22T05:10:19+00:00June 3, 2024|Cold Call Script, Cold Calling, Cold Calling Examples|Comments Off on Cold Call Example for Cybersecurity: How to Open Cold Calls

In this video, we provide a cold call example for cybersecurity. Even though the call is extremely short, there are still two very productive things to discuss. Product Cold Call Opener The salesperson in this cold call example for cybersecurity uses a product cold call opener, which is opens a cold call by sharing [...]

24 03, 2024

Software Sales Cold Call: Examples and Lessons Learned

By Michael Halper|2024-07-22T05:24:39+00:00March 24, 2024|Cold Call Script, Cold Calling, Cold Calling Examples|Comments Off on Software Sales Cold Call: Examples and Lessons Learned

In this video, we provide an example of a software sales cold call with a salesperson who appears to sell some type of CRM platform. After the recording of the cold call, we provide three main takeaways and lessons that we can learn from the cold call example. Product Selling Sales Pitch In a [...]

29 02, 2024

What Salespeople Do Wrong and How to Fix It

By Michael Halper|2024-07-22T05:26:52+00:00February 29, 2024|Cold Call Script, Cold Calling, Sales Coaching, Sales Methodology, Sales Pitch, Sales Prospecting, Sales Tips, Sales Training|Comments Off on What Salespeople Do Wrong and How to Fix It

This is a video I have been wanting to create for years because when I receive cold emails and cold calls every day, I think about what 99% of salespeople do wrong. I will explain what that is and how to prevent or solve it in this video. What Salespeople Do Wrong All of [...]

4 02, 2024

Creating Questions for Cold Calling: Three Steps

By Michael Halper|2024-07-22T05:28:57+00:00February 4, 2024|Cold Call Script, Cold Calling, Sales Pitch, Sales Prospecting, Sales Questions|Comments Off on Creating Questions for Cold Calling: Three Steps

In this video, we discuss creating questions for cold calling. To help with that, we use a sample from a cold call recording with a real salesperson. In that call, the salesperson asks: Wanted to see how you guys were doing over there? Any projects planned for this year that you wanted some assistance hiring [...]

28 01, 2024

Don’t Sell the Product When Cold Calling: Reasons to Avoid

By Michael Halper|2024-07-22T05:32:36+00:00January 28, 2024|Cold Call Script, Cold Calling, Cold Calling Examples|Comments Off on Don’t Sell the Product When Cold Calling: Reasons to Avoid

One of the most common mistakes is trying to sell the product when cold calling. It is actually an understandable mistake because if you have a product that you need to sell when you end up on a cold call with a prospect, your natural instinct is to try to sell the product at that [...]

2 01, 2024

Don’t Use A Cold Call Opener That Is All About You

By Michael Halper|2024-07-22T05:36:35+00:00January 2, 2024|Cold Call Script, Cold Calling|Comments Off on Don’t Use A Cold Call Opener That Is All About You

In this video, we hear a cold call opener from a recruiter where he says: We are a nationally recognized recruiting firm, which is why I am giving you a call today. We view this as a product opener and recommend trying to avoid using this type of opener for these reasons: All about me: [...]

11 11, 2023

The Best Sales Tip: Fixes 90% of Cold Calls

By Michael Halper|2024-07-22T05:38:50+00:00November 11, 2023|Cold Call Script, Cold Calling, Sales Tip of the Day, Sales Tips|Comments Off on The Best Sales Tip: Fixes 90% of Cold Calls

In this video, we discuss the best sales tip and one that can fix about 90% of cold calls. Almost every cold call that I listen to can be fixed and instantly improved with this one sales tip. And that one sales tip is to focus more on selling the meeting than selling the product. [...]

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