Cold Call Script Best Practices

6 08, 2026

Best Cold Call Openers: “This is a Cold Call” (Plus Free Ebook)

By Michael Halper|2026-08-06T02:57:40+00:00August 6, 2026|Cold Call Script, Cold Calling|Comments Off on Best Cold Call Openers: “This is a Cold Call” (Plus Free Ebook)

In an effort to identify the best cold call openers, it is worth discussing the “this is a cold call” opener. What is the “this is a cold call” opener? This is a fairly popular cold call opener where the salesperson opens by telling the prospect the call is a cold call by saying [...]

28 06, 2026

The Best Cold Call Scripts: Plus a Free Sales Script Template Kit

By Michael Halper|2026-07-24T14:03:11+00:00June 28, 2026|Cold Call Script, Cold Calling, Sales Pitch, Sales Scripts|Comments Off on The Best Cold Call Scripts: Plus a Free Sales Script Template Kit

In this video, we discuss how to create the best cold call scripts. As part of this, I will make three promises to you: This will differ from what you are currently doing and what you have been taught. This will not only be easy to implement but will also make selling easier. This will [...]

23 06, 2026

A Sales Call Script that Uncovers Pain Points [+Free Script Kit]

By Michael Halper|2026-07-16T03:36:58+00:00June 23, 2026|Cold Call Script, Sales Pitch, Sales Scripts|Comments Off on A Sales Call Script that Uncovers Pain Points [+Free Script Kit]

In this week's training session, we show you how to create a sales call script that finds the prospect’s pain. I am confident that this will be new and different from what you are doing today because I get cold calls and cold emails every day, and none of those salespeople are doing this. [...]

19 06, 2026

Best Cold Call Script Example: Plus Free Sales Script Template Kit

By Michael Halper|2026-08-09T01:45:02+00:00June 19, 2026|Cold Call Script, Cold Calling, Cold Calling Examples|Comments Off on Best Cold Call Script Example: Plus Free Sales Script Template Kit

In this video, we provide a call recording of the best cold call script I have heard. After the live cold call recording, we provide a breakdown of what she did well and what she could have done better. We then provide a recommended cold call script that is built using our tips and recommendations. [...]

10 06, 2026

Cold Call Script for Business Insurance: Step-By-Step Outline

By Michael Halper|2026-06-27T13:49:08+00:00June 10, 2026|Cold Call Script, Cold Calling|Comments Off on Cold Call Script for Business Insurance: Step-By-Step Outline

In this video, we provide a cold call script for business insurance. We created this cold call script for a longer video we produced, in which we analyzed a cold call from a salesperson trying to set an appointment to discuss insurance. Here is a link to the full video this clip is taken from, [...]

4 06, 2026

Cold Call Script for CPA Services: Step-By-Step Outline

By Michael Halper|2026-06-04T09:08:14+00:00June 4, 2026|Cold Call Script, Sales Script Examples|Comments Off on Cold Call Script for CPA Services: Step-By-Step Outline

In this video, we go through a cold call script for CPA services. This is a script we created when analyzing a cold call recording for a salesperson who sells tax planning and CPA services. Introduction Here is a cold call introduction and check-in for availability for the call. Hi Tom, this is Michael [...]

2 06, 2026

Example of a Cold Call for Business Insurance: 3 Key Takeaways

By Michael Halper|2026-06-02T01:56:55+00:00June 2, 2026|Cold Call Script, Cold Calling, Cold Calling Examples|Comments Off on Example of a Cold Call for Business Insurance: 3 Key Takeaways

In this video, we share an example of a cold call for business insurance. This is from an insurance broker who appears to specialize in business insurance with a focus on IT-related risks. The salesperson sounds pretty sharp, but there are still three key takeaways we can discuss and learn from: Tighten the value proposition [...]

6 05, 2026

Improve Cold Calls By Focusing on the Prospect

By Michael Halper|2026-05-06T11:16:04+00:00May 6, 2026|Cold Call Script, Cold Calling|Comments Off on Improve Cold Calls By Focusing on the Prospect

In this video, I am going to show you how to improve your cold calling efforts by making your cold calls more about the prospect than the product you are trying to sell. With this prospect-focused approach, we will make 80% of the cold calls about the prospect and 20% about us and our product. [...]

22 04, 2026

This Will Completely Change How You Sell: Prospect-Focused Selling

By Michael Halper|2026-04-22T11:50:48+00:00April 22, 2026|Cold Call Script, Cold Calling, Lead Generation, Sales Coaching, Sales Consulting, Sales Methodology, Sales Prospecting, Sales Tips|Comments Off on This Will Completely Change How You Sell: Prospect-Focused Selling

What I am going to show you in this video will completely change and improve how you sell. And I am confident that this will be different from what you are doing today because what I will discuss is different from what any salesperson I work with does. Product-Focused Selling I receive a lot [...]

13 04, 2026

Cold Call Example: Example of What NOT to Do

By Michael Halper|2026-04-14T01:46:19+00:00April 13, 2026|Cold Call Script, Cold Calling, Cold Calling Examples|Comments Off on Cold Call Example: Example of What NOT to Do

In this video, we provide a real cold call example that shows what not to do. The salesperson on this cold call is using a product-focused sales pitch and approach, which we discuss in many of our videos, so this is a great real-life demonstration of many of the concepts we try to explain. Product-Focused Sales [...]