Cold Call Script Best Practices

11 06, 2026

How to Create a Sales Script: 8 Easy to Follow Steps

By Michael Halper|2026-06-11T00:29:35+00:00June 11, 2026|Cold Call Script, Sales Pitch, Sales Scripts|Comments Off on How to Create a Sales Script: 8 Easy to Follow Steps

In this blog post, I will make it incredibly clear how to create a sales script. These steps will not only make creating a sales script easy, but also make selling easier and immediately improve your sales results. 1. Creating the open and introduction The introduction is something that most people don’t need help [...]

10 06, 2026

Cold Call Script for Business Insurance: Step-By-Step Outline

By Michael Halper|2026-06-10T10:41:07+00:00June 10, 2026|Cold Call Script, Cold Calling|Comments Off on Cold Call Script for Business Insurance: Step-By-Step Outline

In this video, we provide a cold call script for business insurance. We created this cold call script for a longer video we produced, in which we analyzed a cold call from a salesperson trying to set an appointment to discuss insurance. Here is a link to the full video this clip is taken from, [...]

4 06, 2026

Cold Call Script for CPA Services: Step-By-Step Outline

By Michael Halper|2026-06-04T09:08:14+00:00June 4, 2026|Cold Call Script, Sales Script Examples|Comments Off on Cold Call Script for CPA Services: Step-By-Step Outline

In this video, we go through a cold call script for CPA services. This is a script we created when analyzing a cold call recording for a salesperson who sells tax planning and CPA services. Introduction Here is a cold call introduction and check-in for availability for the call. Hi Tom, this is Michael [...]

2 06, 2026

Example of a Cold Call for Business Insurance: 3 Key Takeaways

By Michael Halper|2026-06-02T01:56:55+00:00June 2, 2026|Cold Call Script, Cold Calling, Cold Calling Examples|Comments Off on Example of a Cold Call for Business Insurance: 3 Key Takeaways

In this video, we share an example of a cold call for business insurance. This is from an insurance broker who appears to specialize in business insurance with a focus on IT-related risks. The salesperson sounds pretty sharp, but there are still three key takeaways we can discuss and learn from: Tighten the value proposition [...]

6 05, 2026

Improve Cold Calls By Focusing on the Prospect

By Michael Halper|2026-05-06T11:16:04+00:00May 6, 2026|Cold Call Script, Cold Calling|Comments Off on Improve Cold Calls By Focusing on the Prospect

In this video, I am going to show you how to improve your cold calling efforts by making your cold calls more about the prospect than the product you are trying to sell. With this prospect-focused approach, we will make 80% of the cold calls about the prospect and 20% about us and our product. [...]

22 04, 2026

This Will Completely Change How You Sell: Prospect-Focused Selling

By Michael Halper|2026-04-22T11:50:48+00:00April 22, 2026|Cold Call Script, Cold Calling, Lead Generation, Sales Coaching, Sales Consulting, Sales Methodology, Sales Prospecting, Sales Tips|Comments Off on This Will Completely Change How You Sell: Prospect-Focused Selling

What I am going to show you in this video will completely change and improve how you sell. And I am confident that this will be different from what you are doing today because what I will discuss is different from what any salesperson I work with does. Product-Focused Selling I receive a lot [...]

13 04, 2026

Cold Call Example: Example of What NOT to Do

By Michael Halper|2026-04-14T01:46:19+00:00April 13, 2026|Cold Call Script, Cold Calling, Cold Calling Examples|Comments Off on Cold Call Example: Example of What NOT to Do

In this video, we provide a real cold call example that shows what not to do. The salesperson on this cold call is using a product-focused sales pitch and approach, which we discuss in many of our videos, so this is a great real-life demonstration of many of the concepts we try to explain. Product-Focused Sales [...]

6 04, 2026

How to Generate Leads When Cold Calling: 5 Easy Steps

By Michael Halper|2026-04-07T00:40:19+00:00April 6, 2026|Cold Call Script, Cold Calling, Cold Calling Examples|Comments Off on How to Generate Leads When Cold Calling: 5 Easy Steps

In this video, we discuss how to generate leads when cold calling by taking an example of a B2B cold call and discussing three concepts that can be applied to every cold call, regardless of the product being sold. You might hear that call and think it was very friendly, and everything seemed to be [...]

13 03, 2026

Here is a Cold Call Script for Logistics and Freight Services

By Michael Halper|2026-03-13T10:46:41+00:00March 13, 2026|Cold Call Script, Sales Script Examples|Comments Off on Here is a Cold Call Script for Logistics and Freight Services

In this video, we provide a cold call script for logistics and freight services. This video is a clip from a longer video where we play a recording of a salesperson making a cold call to sell fright services. You can watch that here. Introduction Here is the introduction for this cold call script: [...]

6 03, 2026

How to Get Around Gatekeeper Objections: Real Responses

By Michael Halper|2026-03-06T10:03:12+00:00March 6, 2026|Cold Call Script, Cold Calling, Sales Objection Handling, Sales Objection Rebuttals, Sales Prospecting, Sales Scripts|Comments Off on How to Get Around Gatekeeper Objections: Real Responses

In this video, we show you how to get around the most common gatekeeper objections. There are only really seven objections that will come up again and again, making it very realistic for you to be prepared and have a response for each of them, and that is what we will show you how to [...]