Cold Call Script Best Practices

22 04, 2026

This Will Completely Change How You Sell: Prospect-Focused Selling

By Michael Halper|2026-04-22T11:50:48+00:00April 22, 2026|Cold Call Script, Cold Calling, Lead Generation, Sales Coaching, Sales Consulting, Sales Methodology, Sales Prospecting, Sales Tips|Comments Off on This Will Completely Change How You Sell: Prospect-Focused Selling

What I am going to show you in this video will completely change and improve how you sell. And I am confident that this will be different from what you are doing today because what I will discuss is different from what any salesperson I work with does. Product-Focused Selling I receive a lot [...]

13 04, 2026

Cold Call Example: Example of What NOT to Do

By Michael Halper|2026-04-14T01:46:19+00:00April 13, 2026|Cold Call Script, Cold Calling, Cold Calling Examples|Comments Off on Cold Call Example: Example of What NOT to Do

In this video, we provide a real cold call example that shows what not to do. The salesperson on this cold call is using a product-focused sales pitch and approach, which we discuss in many of our videos, so this is a great real-life demonstration of many of the concepts we try to explain. Product-Focused Sales [...]

6 04, 2026

How to Generate Leads When Cold Calling: 5 Easy Steps

By Michael Halper|2026-04-07T00:40:19+00:00April 6, 2026|Cold Call Script, Cold Calling, Cold Calling Examples|Comments Off on How to Generate Leads When Cold Calling: 5 Easy Steps

In this video, we discuss how to generate leads when cold calling by taking an example of a B2B cold call and discussing three concepts that can be applied to every cold call, regardless of the product being sold. You might hear that call and think it was very friendly, and everything seemed to be [...]

13 03, 2026

Here is a Cold Call Script for Logistics and Freight Services

By Michael Halper|2026-03-13T10:46:41+00:00March 13, 2026|Cold Call Script, Sales Script Examples|Comments Off on Here is a Cold Call Script for Logistics and Freight Services

In this video, we provide a cold call script for logistics and freight services. This video is a clip from a longer video where we play a recording of a salesperson making a cold call to sell fright services. You can watch that here. Introduction Here is the introduction for this cold call script: [...]

6 03, 2026

How to Get Around Gatekeeper Objections: Real Responses

By Michael Halper|2026-03-06T10:03:12+00:00March 6, 2026|Cold Call Script, Cold Calling, Sales Objection Handling, Sales Objection Rebuttals, Sales Prospecting, Sales Scripts|Comments Off on How to Get Around Gatekeeper Objections: Real Responses

In this video, we show you how to get around the most common gatekeeper objections. There are only really seven objections that will come up again and again, making it very realistic for you to be prepared and have a response for each of them, and that is what we will show you how to [...]

24 02, 2026

Cold Call for Logistics and Freight Services

By Michael Halper|2026-02-24T11:59:38+00:00February 24, 2026|Cold Call Script, Cold Calling, Cold Calling Examples|Comments Off on Cold Call for Logistics and Freight Services

In this video, we share a recording of a cold call for logistics and freight services where a salesperson does a really good job of closing the prospect and generating a lead. The steps he went through to accomplish this can be repeated for any product or service. Here is what he did, so you [...]

14 02, 2026

Cold Call Script for Insurance Sales: Step-By-Step Outline

By Michael Halper|2026-02-14T12:27:55+00:00February 14, 2026|Cold Call Script, Sales Script Examples|Comments Off on Cold Call Script for Insurance Sales: Step-By-Step Outline

In this video, we share a cold call script for insurance sales. This script is part of a longer video in which we play a recording of a cold call by a salesperson selling business insurance. You can watch it here. Background This is an appointment-setting cold call for a company that offers a [...]

5 02, 2026

11 Gatekeeper Tips and Tactics That Actually Work

By Michael Halper|2026-02-07T10:13:23+00:00February 5, 2026|Cold Call Script, Cold Calling, Inside Sales, Sales Tips, Telemarketing, Telesales|Comments Off on 11 Gatekeeper Tips and Tactics That Actually Work

In this video, we provide 11 gatekeeper tips and tactics that actually work. Some of these you may already know or don’t like, but I am confident there are new ideas you won't find elsewhere. All of these are small, simple changes, so you can implement them without difficulty or altering your personality. Decrease [...]

29 01, 2026

Cold Call Script for Software Sales: Step-By-Step Outline

By Michael Halper|2026-01-29T09:57:02+00:00January 29, 2026|Cold Call Script, Cold Calling, Sales Script Examples|Comments Off on Cold Call Script for Software Sales: Step-By-Step Outline

In this video, we provide a cold call script for software sales. We created this script for a salesperson who sell a SaaS product and we provide a real cold call of the salesperson talking with a prospect on another video and you can watch that here - Cold Call Example for Tech Sales. [...]

27 01, 2026

Insurance Cold Call Example: 3 Key Tips and Tactics

By Michael Halper|2026-01-27T01:49:34+00:00January 27, 2026|Cold Call Script, Cold Calling, Cold Calling Examples|Comments Off on Insurance Cold Call Example: 3 Key Tips and Tactics

In this video, we provide an insurance cold call example. After the call recording, we review the call to share our opinion on what the salesperson did well and where there were areas for improvement. Value Proposition Cold Call Opener In this insurance cold call example, the salesperson does a good job by opening [...]