Cold Calling

In this video, we provide a real cold call example that shows what not to do. The salesperson on this cold call is using a product-focused sales pitch and approach, which we discuss in many of our videos, so this is a great real-life demonstration of many of the concepts we try to explain.   Product-Focused Sales [...]

In this video, we discuss how to generate leads when cold calling by taking an example of a B2B cold call and discussing three concepts that can be applied to every cold call, regardless of the product being sold. You might hear that call and think it was very friendly, and everything seemed to be [...]

In this video, we share a recording of a cold call for logistics and freight services where a salesperson does a really good job of closing the prospect and generating a lead. The steps he went through to accomplish this can be repeated for any product or service. Here is what he did, so you [...]

In this video, we provide an insurance cold call example. After the call recording, we review the call to share our opinion on what the salesperson did well and where there were areas for improvement.   Value Proposition Cold Call Opener In this insurance cold call example, the salesperson does a good job by opening [...]