I recently had a YouTube subscriber ask “How do you sell peace of mind?” Since many salespeople list this as one of their main product benefits, I thought I would create a video with some strategies for selling it. Peace of mind is a benefit that might result from many insurance, financial services, and technology [...]
In this video, we discuss how to use a conversation-based selling approach. This sales methodology cannot only improve your results, but it can also make selling easier. Sales Process The starting place for explaining the conversation-based selling methodology is to outline the sales process you will take a sales prospect through, and that includes [...]
In this video, we are going to talk about how to get customers to buy your product. While that might sound like a big subject or difficult to explain, we have broken it down into 10 tips or steps, and if you incorporate some or all of these, you will have greatly improved your competence [...]
This is the seventh video in our series on how to sell software to businesses, and we discuss closing the deal. Deals Should Close Themselves While it can be easy to see the close as the most difficult step in the sales process, I believe that if you do everything else properly, closing should [...]
In this video, we talk about how to close on a cold call, and below is a summary of what we discussed in the video. Start with Your Sales Message Even though we are focusing on how to close on a cold call, we recommend taking a step back and creating your sales message. [...]
In this video, we provide a training module on how to deliver sales presentations that make closing deals easier. Pre-Presentation Tips One of the best ways to improve your sales presentations and sales demonstrations involves the steps you take that lead up to your presentation. To make this tip clear, in other training videos, [...]
Many salespeople view closing sales as the key thing they need to improve in order to sell more. I personally believe that if you do the right things during the sales process, closing should be the easiest step. And in some cases, deals will almost close themselves. A Good Sales Message Makes Closing Easier If [...]
One thing you can do to close more sales is to try to find a compelling event. A compelling event is a date of significance for the prospect regarding his or her need to purchase your product. For example, if the prospect is looking at replacing a current vendor and the current contract expires on [...]
One of the more powerful closing tactics is the sales takeaway. This tactic is where the salesperson switches from trying to get the prospect to buy the product to trying to take away the option for the prospect to buy the product. How to Do a Sales Takeaway Here are a couple of ways [...]
Trial closing is performing a “test” close to identify where the prospect is in terms of his or her level of interest. Here are some examples of closing questions that you can ask to perform a trial close: What do you think about what you have seen so far? How do you think this fits [...]