Writing a Sales Script

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12 05, 2017

A “Not So Great” Cold Call Script Example

By |2022-11-09T00:00:27+00:00May 12, 2017|Cold Call Script, Cold Calling, Inside Sales, Sales Pitch, Sales Prospecting, Telemarketing, Telesales|0 Comments

I received a cold call from a salesperson that sells payroll processing services and I thought her sales pitch had room for improvement so I thought I would outline how the call went to create a cold call script example of what not to do. Here is what she said on the call. I will [...]

17 04, 2016

Step 6 in Writing a Sales Script for Different Buyer Personas

By |2016-04-17T15:29:21+00:00April 17, 2016|Cold Call Script, Cold Calling, Inside Sales, Sales Pitch, Sales Prospecting, Sales Scripts|0 Comments

Step 6 in writing a sales script for different buyer personas is to create name-drop examples that and this will help you to establish credibility. What is a Name Drop Example When we refer to a name-drop example, we are discussing a one to two-sentence talk track that shares details about a past client that [...]

15 04, 2016

Step 5 in Writing Sales Scripts that Target Buyer Personas

By |2016-04-15T16:03:20+00:00April 15, 2016|Building Interest, Cold Call Script, Inside Sales, Sales Coaching, Sales Methodology, Sales Pitch, Sales Script Example | Examples of Sales and Call Scripts, Sales Scripts|0 Comments

Step 5 in writing sales scripts that are more tailored to different buyer personas is to create talking points that help you to trigger interest on the prospect’s side. Only Need to Trigger a Little Interest One thing to keep in mind here is that you do not need to create enough interest to fully [...]

12 06, 2015

Use Name Drops to Improve Your Cold Calling Script

By |2015-06-12T23:08:02+00:00June 12, 2015|Cold Call Script, Cold Calling, Sales Pitch, Sales Prospecting, Sales Script Example | Examples of Sales and Call Scripts, Sales Scripts|0 Comments

One easy way to take your cold calling script to the next level is to incorporate name drops. There are two different types of name drops and we will break them down for you in this post. Internal Name Drop An internal name drop is mentioning a name of an individual internal to the organization [...]

31 01, 2015

Warning: You Actually Need More than One Sales Pitch

By |2015-01-31T15:10:43+00:00January 31, 2015|Communicating Value, Sales Pitch, Sales Prospecting, Sales Scripts, Sales Tips|0 Comments

Many salespeople operate by using one sales pitch and they essentially say the same thing to every prospect that they talk to. You can get by with this approach and be an OK salesperson. But if you want to operate at a high level, you really need more than one pitch and we will outline [...]

23 08, 2014

Where to Get Cold Call Scripts

By |2014-08-23T14:43:27+00:00August 23, 2014|Cold Call Script, Sales Pitch, Sales Prospecting, Sales Scripts|0 Comments

A common thing for a salesperson to think is “where can I get cold call scripts?” While you can usually google topics like business plans, proposals, executive summaries, or sales presentations and get results with plenty of templates and examples, searching for cold calling scripts will not be as easy. The reason why is that [...]

2 08, 2014

How to Build a Cold Call Script

By |2014-08-02T16:33:39+00:00August 2, 2014|Cold Call Script, Cold Calling, Sales Prospecting, Sales Scripts|0 Comments

When building a cold call script, there can be a right way and a wrong way to go. Let’s first discuss the wrong way. Don't Write a Monologue When many sales professionals and sales managers write a cold calling script, they often write out a page with paragraph after paragraph for the salesperson to read [...]

21 09, 2013

How to Write a Telesales Script

By |2022-11-19T22:09:17+00:00September 21, 2013|Cold Call Script, Cold Calling, Sales Coaching, Sales Pitch, Sales Scripts, Sales Tips, Sales Training|0 Comments

Figuring out how to write a telesales script can be easier than you probably think. There are just some key principles to get your hands around and it is smooth sailing from there. Communicate Value When selling over the phone, you need to tell the prospect why they need to stop what they are doing [...]

27 08, 2013

Building a Powerful Phone Script

By |2022-11-19T21:57:48+00:00August 27, 2013|Cold Call Script, Cold Calling, Inside Sales, Sales Pitch, Sales Prospecting, Sales Scripts|0 Comments

In order to make your phone script more powerful, you can do some very simple and clear things. 1. Confirm availability Include language which confirms the prospect is available to talk to you for at least a couple of minutes at the beginning of your telephone script. By confirming the prospect is available, it positions [...]

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