I received a cold call from a salesperson who sells payroll processing services. I thought her sales pitch had room for improvement, so I outlined how the call went to create a cold call script example of what not to do. Here is what she said on the call. I will break down the [...]
Step 6 in writing a sales script for different buyer personas is to create name-drop examples that will help you establish credibility. What is a Name Drop Example When we refer to a name-drop example, we are discussing a one to two-sentence talk track that shares details about a past client that you have [...]
Step 5 in writing sales scripts that are more tailored to different buyer personas is to create talking points that help you trigger interest on the prospect’s side. Only Need to Trigger a Little Interest One thing to keep in mind here is that you do not need to create enough interest to fully [...]
One easy way to take your cold calling script to the next level is to incorporate name drops. There are two different types of name drops, and we will break them down for you in this post. Internal Name Drop An internal name drop is mentioning the name of an individual internal to the [...]
Many salespeople use one sales pitch, and they essentially say the same thing to every prospect they talk to. You can get by with this approach and be an OK salesperson. But if you want to operate at a high level, you really need more than one pitch, and we will outline why. Different Benefits and Problems [...]
A common thing for a salesperson to think is, “Where can I get cold call scripts?” While you can usually google topics like business plans, proposals, executive summaries, or sales presentations and get results with plenty of templates and examples, searching for cold calling scripts will not be as easy. The reason why is that [...]
When building a cold call script, there can be a right way and a wrong way to go. Let’s first discuss the wrong way. Don't Write a Monologue When many sales professionals and sales managers write a cold calling script, they often write out a page with paragraph after paragraph for the salesperson to [...]
Cold calling is tough, but there are some very clear things you can do when writing your cold call script to improve your results. 1. Remove the “How are you doing today?” Our natural instinct as a salesperson is to ask the prospect how they are doing at the very beginning of a call [...]
Figuring out how to write a telesales script can be easier than you probably think. There are just some key principles to get your hands around, and it is smooth sailing from there. Communicate Value When selling over the phone, you need to tell the prospect why they need to stop what they are [...]
In order to make your phone script more powerful, you can do some very simple and clear things. 1. Confirm availability Include language that confirms the prospect is available to talk to you for at least a couple of minutes at the beginning of your telephone script. By confirming the prospect is available, it [...]