A common thing for a salesperson to think is, “Where can I get cold call scripts?” While you can usually Google topics like business plans, proposals, executive summaries, or sales presentations and get results with plenty of templates and examples, searching for cold calling scripts will not be as easy.
The reason is that cold calling is extremely difficult for multiple reasons, which makes it challenging to develop a template that can be used by everyone. Here is why this is difficult:
You never know how a call is going to go.
Building cold-call scripts is challenging because you never know where a call will go. You also have no clue how the prospect will respond.
You don’t know whether they’ll be nice or difficult. You don’t know whether they will provide information or ask you questions.
This will impact how the conversation goes, and it is a bit difficult to build a template that scripts out all of the different directions.
You don’t know what objections the prospect will have.
One thing you can know before the call is made is that you are likely to face some sort of objection. And you may even have a good idea of what that will be:
- I am busy right now.
- I am not interested.
- What is this call in regards to?
- Just send me your information.
- We are not looking at making any changes right now.
- We already use somebody.
- We do not have money to spend.
It is easy to know what to expect, but it is not easy to know how to respond to those in your cold call scripts.
Every product or service is different.
Every product or service is different, and this makes it hard to build templates of cold call scripts that tell you what to say. The talk tracks and questions all differ when you change from one product to the next.
You should have a different script for different audiences.
Not only does the cold call script need to change when you change products, but it also needs to change when you change the audience that you are calling.
When you switch from calling one vertical to another, you should adjust the questions you ask and the points you make, since the benefits and pain points will differ. You may even want to use a different cold call script when calling different departments or levels of the organization, as the benefits and pain points will vary.
This is how SalesScripter helps.
As you can see, it is fairly difficult to provide a cold call script template that tells you what to say. And this is why SalesScripter is helpful, as instead of providing templates, the software walks you through a process that extracts your unique details and then puts those together for you into cold call scripts.
