Many people can debate whether or not using sales scripts is a good thing. In this article, we will outline why a very strong case can be made for how scripts can help you to get to the next level. Using Sales Scripts as a Salesperson As we start to discuss why a salesperson should [...]
Building a marketing script is an important step that can be taken to improve results no matter your role in an organization. A script for marketing can be used during presentations, and when speaking with prospects, or it could also influence your website and marketing collateral. The following are some principles to consider when building [...]
Commonly we try to stop to think about the value proposition definition. We take an attempt at simplifying how we look at value propositions. Not the Value Proposition Definition Before moving ahead, let us initially focus on what isn’t a value proposition. It’s important because there’s a trap we all fall into and that’s referring [...]
Call scripting is looked at negatively in the sales profession. It is believed by many that you shouldn’t use any type of script, as well as scripts, are for junior-level sales professionals or only for telemarketing activities. But that isn’t the right way to view the use of sales scripts because even the highest senior [...]
There is a fairly negative perception surrounding the concept of using telephone scripts in sales due mostly in part to a couple of sales myths that are rooted fairly deeply. Telephone Scripts Myths Most individuals have the belief that scripts are for a junior-level salesperson or more of a telemarketing role. That’s completely false because [...]
If you embrace and implement good sales tips, you’re likely to see an immediate improvement in your sales results which is the great thing about sales. The following are a few sales tips that are easy and practical to adopt. 1. Define your ideal prospect Clearly identifying what your ideal prospect looks like is one [...]
It can often be the difference between success and failure for a salesperson when determining how to write a phone script. The following are a few do’s and don’ts to assist with that. Do: Script out some of the questions and statements ahead of time that you want to make when you reach the prospect. [...]
It may seem like a challenging task when writing a sales script for cold calling. It can become clearer as to what you need to do and say by simply breaking down some of the components of the call. Initially, you will want to identify whether you want to use a direct script or an [...]
Having the ability to create sales scripts that sell is quite often the difference between success and failure. Commonly it is thought that there is not much which can be done in order to make a sales script better when, in reality, the product is what is going to sell. There are some fundamental things [...]
It is not always considered the easiest thing to do when writing a cold call script. One challenge is that you typically only have a small amount of time for executing the cold call and you most likely have a good amount of information that you would like to share and/or collect. The following are [...]