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The last step in building sales messaging for different buyer personas is to prepare your objections responses. For the most part, your objection responses can be the same for all of the that you talk with. But there are some cases where you are going to face different objections when changing from one buyer persona [...]
If you are able to tailor your sales messaging for the different buyer personas that you target and interact with, you will be able to communicate more clearly how you can help, and this can build more interest and engagement. In this video, we outline the first step in targeting different, which is to map [...]
One way to improve the success of your sales and marketing campaigns is to structure the messaging so that it communicates directly to each buyer persona that you target. In this sales training video, we outline a methodology that you can use to try to implement this strategy. What is a buyer persona? Buyer [...]
We recently hosted a sales training webinar on the topic of How to Build Buyer Persona Focused Sales and Marketing Campaigns, and here is a video of the recording. What is a campaign? To begin to consider these concepts, we want to share with you how we use the word “campaign” as it can [...]
If you really want effective sales messaging, you might want to start thinking about your buyer persona. If you don’t take this step or put thought into this area, you can fall into the trap of using the same talk tracks for all the prospects you interact with. Why this is Important This is important because you will [...]
Have you ever had someone say, “Now you’re speaking my language”? This is a really good thing to accomplish as you are saying something that the other person understands and is completely in agreement with. Imagine arriving at this place with prospects when selling. What a great place that would be, huh? Believe it or [...]
While struggling with a cold this week, I thought of a company that has a great sales and marketing message, and that is because they focus solely on the pain that they fix. This example that I thought of is NyQuil. Take a quick look at their main tagline: NyQuil: the nighttime sniffling, sneezing, coughing, [...]
Figuring out your value proposition can often be a tricky thing. And even if you know what your value prop is, it can be easy to fall into the trap of not mentioning it and skipping to talk primarily about your products and features. Here is one of my favorite clips from the show Mad [...]
If you are interested in using Sales Scripter, or interested in improving your sales for that matter, you might want to watch this video. This is a recording of a mini-workshop on sales messaging. This training outlines a sales messaging methodology that breaks down into six categories: Value Pain Qualify Objections Interest Credibility This video [...]
One thing that every salesperson should have is the elevator pitch. You’ll be seriously hampering your sales efforts if you can’t precisely and clearly explain what you have to offer. What not to do with Your Elevator Pitch First, let’s look at some things that you might want to avoid before we discuss some [...]
