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18 04, 2016

Step 7 in Building Sales Messaging for Different Buyer Personas

By |2016-04-18T21:55:38+00:00April 18, 2016|Cold Call Script, Cold Calling, Sales Methodology, Sales Objection Handling, Sales Pitch, Sales Scripts|0 Comments

The last step in building sales messaging for different buyer personas is to prepare your objections responses. For the most part, your objection responses can be the same for all of the that you talk with. But there are some cases where you are going to face different objections when changing from one buyer persona [...]

11 04, 2016

Step 1 in Building a Sales Pitch for Target Buyer Personas

By |2016-04-11T21:47:18+00:00April 11, 2016|Communicating Value, Lead Generation, Sales Methodology, Sales Pitch, Sales Prospecting, Sales Tips|0 Comments

If you are able to tailor your sales messaging for the different buyer personas that you target and interact with, you will be able to communicate more clearly how you can help and this can build more interest and engagement. In this video, we outline the first step in targeting different and that is to [...]

10 04, 2016

Why a Buyer Persona Sales and Marketing Strategy Can Improve Sales

By |2016-04-10T14:17:15+00:00April 10, 2016|Communicating Value, Lead Generation, Sales Consulting, Sales Pitch|0 Comments

One way to improve the success of your sales and marketing campaigns is to structure the messaging so that it communicates directly to each buyer persona that you target. In this sales training video, we outline a methodology that you can use to try to implement this strategy. What is a buyer persona? Buyer personas [...]

24 03, 2016

How to Build Buyer Persona-Based Sales and Marketing Campaigns

By |2016-03-24T17:11:25+00:00March 24, 2016|Lead Generation, Sales Methodology, Sales Pitch, Sales Scripts|0 Comments

We recently hosted a sales training webinar on the topic of How to Build Buyer Persona Focused Sales and Marketing Campaigns and here is a video of the recording. What is a campaign? To begin to consider these concepts, we want to share with you how we use the word “campaign” as it can mean [...]

21 08, 2015

Know Your Buyer Persona to Improve Your Sales Messaging

By |2015-08-21T00:53:39+00:00August 21, 2015|Lead Generation, Qualifying Prospects, Sales Pitch, Sales Prospecting|0 Comments

If you really want to have effective sales messaging, you might want to start thinking about what your buyer persona looks like. If you don’t take this step or put thought into this area, you can fall into the trap of saying the same talk tracks to all the prospects you interact with. Why this [...]

15 02, 2015

Get Prospects to Say “Now You’re Speaking My Language”

By |2015-02-15T15:27:41+00:00February 15, 2015|Cold Call Script, Sales Coaching, Sales Pitch, Sales Tips|0 Comments

Have you ever had someone say “Now you’re speaking my language”? This is a really good thing to accomplish as you are saying something that the other person understands and is completely in agreement with. Imagine being able to arrive at this place with prospects when selling. What a great place that would be, huh? [...]

8 12, 2014

How to Develop a Great Sales and Marketing Message

By |2014-12-08T23:58:09+00:00December 8, 2014|Communicating Value, Finding Prospect Pain, Lead Generation, Sales Pitch, Sales Tips|0 Comments

While struggling with a cold this week, I thought of a company that has a great sales and marketing message and that is because they focus solely on the pain that they fix. This example that I thought of is NyQuil. Take a quick look at their main tagline: NyQuil: the nighttime sniffling, sneezing, coughing, [...]

25 10, 2014

Don Draper Demonstrates How to Focus on Your Value Proposition

By |2014-10-25T16:40:59+00:00October 25, 2014|Communicating Value, Sales Pitch, Sales Scripts|0 Comments

Figuring out your value proposition can often be a tricky thing. And even if you know what your value prop is, it can be easy to fall into a trap of not mentioning it and skipping to talk primarily about your products and features. Here is one of my favorite clips from the show Mad [...]

12 01, 2014

Why SalesScripter?

By |2022-11-22T20:12:55+00:00January 12, 2014|Cold Call Script, Communicating Value, Sales Coaching, Sales Consulting, Sales Growth, Sales Management, Sales Pitch, Sales Prospecting, Sales Scripts|0 Comments

At first glance, someone might see the name SalesScripter and think "I don’t need (or like) sales scripts so this is not a fit for me" and they move on. The unfortunate thing about this occurrence is that SalesScripter does more than just provide sales scripts and there are multiple reasons to use the solution. [...]

2 10, 2013

Sales Messaging Workshop Video

By |2022-11-19T22:10:23+00:00October 2, 2013|Cold Call Script, Cold Calling, Communicating Value, Finding Prospect Pain, Qualifying Prospects, Sales Coaching, Sales Objection Handling, Sales Pitch, Sales Prospecting, Sales Scripts, Sales Tips, Sales Training, Training Videos|0 Comments

If you are interested in using SalesScripter, or interested in improving your sales for that matter, you might want to watch this video. This is a recording of a mini-workshop on sales messaging. This training outlines a sales messaging methodology that breaks down into six categories: Value Pain Qualify Objections Interest Credibility This video has [...]

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