If you are interested in using SalesScripter, or interested in improving your sales for that matter, you might want to watch this video. This is a recording of a mini-workshop on sales messaging.
This training outlines a sales messaging methodology that breaks down into six categories:
This video has real actionable tips that you can incorporate immediately and improve your results. You can either take the concepts and use them on your own but if you do like the methodology as a whole, it actually completely aligns with the SalesScripter application and you can use that system to help take you through these seven areas and build out your entire sales messaging strategy and documents.