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I had a conversation with a family member recently, and I thought it was a good example of why you need a good sales pitch. Or an example of me not using a great sales pitch. Background The background is that I recently bought a set of ceramic knives, and I have been pretty [...]
I received a cold call from a salesperson that sells payroll processing services and I thought her sales pitch had room for improvement so I thought I would outline how the call went to create a cold call script example of what not to do. Here is what she said on the call. I [...]
While struggling with a cold this week, I thought of a company that has a great sales and marketing message, and that is because they focus solely on the pain that they fix. This example that I thought of is NyQuil. Take a quick look at their main tagline: NyQuil: the nighttime sniffling, sneezing, coughing, [...]
Sales prospecting is one of the more mentally taxing activities that a salesperson has to perform. Most salespeople love selling and interacting with prospects, but the activity of finding new prospects can often be very difficult and guaranteed to include some amount of rejection, and this can wear on any individual. There are a few [...]
There are some very clear details that can make good cold call scripts stand out from the rest. Value Statement Does the cold call script have some sort of value statement? This is a one-sentence statement that communicates the value offered. Most call scripts usually have an introduction statement. And these have details about [...]
One thing that most salespeople are really good at is going into detail and talking about all the great things their products do. The challenge with that is that, when you are first talking to a prospect, it is too early to talk about what your products do. This prospect does not care at this [...]
Here are some sample sales pitch examples: Value Focused Sales Pitches One trap that we can easily fall into when trying to deliver a sales pitch is that we can focus too much on our products and features. The problem with this is that the primary thing that the prospect cares about is “what [...]
Having a good sales pitch can often be the difference between failure and success. Here are a few things to keep in mind when developing your pitch. Avoid too many product and company details When talking with sales prospects, you always want to be cautious of the sales filter. This is what prospects typically [...]
Having a good sales pitch can often be one of the differences that lead to success. But what makes a sales pitch good exactly? Here are a few things to take into consideration when developing your pitch. Keep it short and sweet Whether your sales pitch is over the phone, in person, or in [...]
Building a marketing script is an important step that can be taken to improve results no matter your role in an organization. A script for marketing can be used during presentations and when speaking with prospects, or it could also influence your website and marketing collateral. The following are some principles to consider when building [...]