buyer persona

18 04, 2016

Building Sales Messaging for Different Buyer Personas

By |2023-12-02T10:05:28+00:00April 18, 2016|Cold Call Script, Cold Calling, Sales Methodology, Sales Objection Handling, Sales Pitch, Sales Scripts|0 Comments

The last step in building sales messaging for different buyer personas is to prepare your objections responses. For the most part, your objection responses can be the same for all of the that you talk with. But there are some cases where you are going to face different objections when changing from one buyer persona [...]

15 04, 2016

Writing Sales Scripts that Target Buyer Personas

By |2023-12-02T09:52:05+00:00April 15, 2016|Building Interest, Cold Call Script, Inside Sales, Sales Coaching, Sales Methodology, Sales Pitch, Sales Script Example | Examples of Sales and Call Scripts, Sales Scripts|0 Comments

Step 5 in writing sales scripts that are more tailored to different buyer personas is to create talking points that help you trigger interest on the prospect’s side.   Only Need to Trigger a Little Interest One thing to keep in mind here is that you do not need to create enough interest to fully [...]

13 04, 2016

Step 3 in Building a Buyer Persona Selling Pitch

By |2023-09-12T05:08:25+00:00April 13, 2016|Cold Calling, Finding Prospect Pain, Sales Methodology, Sales Pitch, Sales Scripts|0 Comments

The next step in building a buyer persona selling pitch is to identify the pain that you resolve for that particular buyer. What is pain? Pain refers to what is not working well or could be working better for your buyer. By getting this added to your selling pitch, you will not only improve your [...]

11 04, 2016

Step 1 in Building a Sales Pitch for Target Buyer Personas

By |2023-09-12T05:10:53+00:00April 11, 2016|Communicating Value, Lead Generation, Sales Methodology, Sales Pitch, Sales Prospecting, Sales Tips|0 Comments

If you are able to tailor your sales messaging for the different buyer personas that you target and interact with, you will be able to communicate more clearly how you can help and this can build more interest and engagement. In this video, we outline the first step in targeting different and that is to [...]

10 04, 2016

Buyer Persona Sales and Marketing Strategy Can Improve Sales

By |2023-11-29T10:02:08+00:00April 10, 2016|Communicating Value, Lead Generation, Sales Consulting Blog, Sales Pitch|0 Comments

One way to improve the success of your sales and marketing campaigns is to structure the messaging so that it communicates directly to each buyer persona that you target. In this sales training video, we outline a methodology that you can use to try to implement this strategy.   What is a buyer persona? Buyer [...]

24 03, 2016

Create More Buyer Persona Focused Sales and Marketing Campaigns

By |2023-11-29T08:05:53+00:00March 24, 2016|Lead Generation, Sales Methodology, Sales Pitch, Sales Scripts|0 Comments

We recently hosted a sales training webinar on the topic of How to Build Buyer Persona Focused Sales and Marketing Campaigns, and here is a video of the recording.   What is a campaign? To begin to consider these concepts, we want to share with you how we use the word “campaign” as it can [...]

21 08, 2015

Know Your Buyer Persona to Improve Your Sales Messaging

By |2015-08-21T00:53:39+00:00August 21, 2015|Lead Generation, Qualifying Prospects, Sales Pitch, Sales Prospecting|0 Comments

If you really want to have effective sales messaging, you might want to start thinking about what your buyer persona looks like. If you don’t take this step or put thought into this area, you can fall into the trap of saying the same talk tracks to all the prospects you interact with. Why this [...]

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