Step 5 in writing sales scripts that are more tailored to different buyer personas is to create talking points that help you trigger interest on the prospect’s side. Only Need to Trigger a Little Interest One thing to keep in mind here is that you do not need to create enough interest to fully [...]
Since every product is different and every conversation can be unique, it can be hard to provide a sales pitch example. But what we would like to do instead is provide a structure that you can use to build your pitch and some examples of what to say inside of that structure. Here are some [...]
Step 4 in building a good sales pitch that targets buyer personas is to create the pre-qualifying questions that should be asked for that particular buyer. What are pre-qualifying questions? Pre-qualifying questions are designed to identify if there is at least a slight fit between the prospect’s needs and how your products help. Asking these [...]
The next step in building a buyer persona selling pitch is identifying the pain you resolve for that particular buyer. What is pain? Pain refers to what is not working well or could work better for your buyer. By adding this to your selling pitch, you will not only improve your ability to grab the [...]
In this video, we outline step 2 in building sales pitches that are tailored for individual buyer personas. This step in the process focuses on identifying the value or benefits that you provide to a specific buyer persona. What is value? The first thing to start to keep in mind here is that value is [...]
If you are able to tailor your sales messaging for the different buyer personas that you target and interact with, you will be able to communicate more clearly how you can help, and this can build more interest and engagement. In this video, we outline the first step in targeting different, which is to map [...]
It can be common for salespeople to use the same approach when building their product pitch, focusing primarily on the product, what it does, and how it works. While those are all important details, we believe there are some more powerful things to focus on and we outline those in this sales training video. High-Level [...]
Getting around the gatekeeper can be one of the most difficult things a salesperson has to do when B2B cold calling. With that being such a large percentage, if you improve your knowledge and skills with how best to deal with the gatekeeper, you can immediately improve your sales effectiveness, and we outline some tips [...]
One of the best ways to create the perfect sales pitch is to build it around good probing sales questions. This aligns with our key belief that the best salesperson is the one who asks the best questions. Bad Sales Pitches Don’t Have Good Questions Before we discuss building the perfect sales pitch, let’s examine one of the easiest [...]
One way to have a good sales pitch is to focus more on the prospect pain that you help to resolve or fix. What is Pain Pain is basically what is not working well or could be working better for your prospect. While this could be something that is causing a disruption, it could [...]