Here are some quick sales pitch tips that stand a good chance of immediately improving your sales efforts.

 

1. Don’t sound like a salesperson.

We operate under the belief that people don’t mind buying stuff, but nobody really enjoys being sold to. If that is true, then it might help us improve our conversations and relationships with sales prospects if we can avoid sounding like a salesperson trying to sell something.

This is not to say that you must misrepresent yourself or mislead the prospect. It is more so to approach these sales pitch tips in a way that presents you as a business person, consultant, or advisor who represents a company and has some help to offer.

 

2. Minimize how much you talk about your products and company.

The next couple of sales pitch tips will help you minimize looking like a salesperson trying to sell something. That starts with decreasing the amount of time you spend talking about your products and company.

Of course, those details are important, but the key is when you share them and how much you talk about those details compared to everything else that you say.

 

3. Focus more on the prospect than you.

Part of the problem with talking too much about your products and company is that it is an “all about me” approach. This can be a less-than-optimum way to communicate with someone in various situations.

Making your conversation more about the prospect than about you will make you sound more like a businessperson than a salesperson and help you establish more engaging conversations and extract valuable information.

 

4. Ask more probing sales questions.

One way to use these sales pitch tips and get conversations more focused on the prospect than on you is to ask probing sales questions. The best salesperson is the one who asks the best questions, and there are many salespeople who either don’t ask enough questions or don’t ask the right questions.

It can be understandable to think that asking more questions is great, but there is a lack of ideas about what to ask. One place to put some thought is to look at the problems that your product or service can resolve, minimize, or avoid. For each of these problems or pain points, you can likely develop one or two probing questions.

These questions can then be the core of your pitch, and you can build your conversations around asking these. That will help you achieve all of the previous sales pitch tips mentioned as you will sound more like a business person than a salesperson, minimize talking about your products, and focus more on the prospect than you.