Here are very clear steps for how to write a sales pitch.
Try Not to Sound Like a Salesperson
Before we get directly into how to write a sales pitch, we first want to point out one thing to try to avoid and minimize in your pitch and that is to do everything you can to not sound like a salesperson.
We operate with the philosophy that people don’t enjoy being sold to (or they get sold to a lot) and as result, when they start to sense that you are a salesperson trying to sell something, their guard will start to go up and you will start going uphill from there.
There are some minor things that you can do to not sound like a salesperson and we will show you some of those here with our process for how to write a sales pitch. But one of the main things that you can do is minimize how much you talk about your products and company. Or at least try not to talk about those details first as that will scream “I am a salesperson and I am about to try to sell to you”.
Create an Elevator Pitch
The first step in how to write a sales pitch is to create your elevator pitch. This can be difficult for a lot of salespeople but we will give you three clear options for building your elevator pitch. And remember, we are going to talk as little about our products and company as possible.
If you can’t talk about your products and company, you may be thinking “What am I going to talk about?” Here are three options:
Value Statement: This is a one to two-sentence statement that communicates the value that your products offer. This is not what your products do, this is how your products help.
Pain Examples: You can build your elevator pitch around examples of the problems that you can help to resolve or avoid. This is not only a good way to communicate how you can help, but it can also be a very attention-grabbing approach.
Name Drop Example: You can build your elevator pitch around a name-drop example. This is a one to two-sentence blurb that shares a client you have worked with and how you helped them.
Build Good Probing Sales Questions
We believe that the best salesperson is the one that asks the best questions. With that being the case, when working on how to write a sales pitch, it is important to develop the right list of questions to include in your pitch.
Getting your pitch to include more questions is a good step forward. Getting your pitch to include the right questions is where you will begin to separate yourself from the rest. A good way to create powerful questions with how to write a sales pitch is to look at the problems that you help to resolve and develop one or two questions for each problem.