Skip to content 
Making a cold call is one of the more difficult things that a salesperson will need to do in their day. You are basically calling someone who is not expecting your call and they are going to be coming from a place where they likely do not want to talk with you. Not only can [...]
Having strong value propositions is critical to successful selling. Many people will spend time trying to think of the perfect value prop. But the reality is that you can have multiple value propositions. This means the value you offer to different types of buyers can be different – You help a manufacturing company in different [...]
Here are 9 cold calling techniques that are easy to implement and can help you to immediately improve your results. 1. Focus on the right goal It is very easy for us salespeople to “always be closing.” But what are you trying to close when you are on a cold call? Don’t try to [...]
Looking to sell like a pro? Begin by stopping to think about a professional football player or professional athlete. How does he (or she) prepare? Does he jump right into the game without taking any steps to prepare ahead of time? Of course not. There are actually two things that he will invest time and [...]
At first glance, someone might see the name SalesScripter and think "I don’t need (or like) sales scripts so this is not a fit for me" and they move on. The unfortunate thing about this occurrence is that SalesScripter does more than just provide sales scripts and there are multiple reasons to use the solution. [...]
A question that gets asked all the time is “What the heck is SalesScripter?” It is actually not an easy question to answer because there is nothing like it out there, and the scripter actually does many different things. Quick One-Minute Video To help answer this, here is a quick one-minute video that explains [...]
Cold calling can be tough. Not only do you face rejection on just about every call, but you never really know what to expect and what direction a call will go. This can make cold calling one of the more difficult and less desirable tasks that a salesperson must do. And yes, it is undesirable [...]
Building a sales role-play is a good step in the right direction. But one critical step to take after that is to practice the script and to perform some sort of sales role-playing. The last thing that you want to do is read from a script when sales prospecting. And just reading over the script [...]
One of the easiest traps for us to fall into when sales prospecting is trying to sell to everybody. Or at least trying to sell to everybody who gives us their time. The reality is that regardless of what you sell, not everybody fits well with what you have to offer. Or they might fit [...]
One of the key steps to take during sales prospecting is to find out if the prospect is having any pain. This is critical for a couple of reasons. First, getting pain into the conversation is one of the best ways to grab the prospect's attention and create engaging conversations. Another reason this is important [...]