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Lead Generation

12 10, 2021

How I Use MailChimp for Email Drip Marketing

By |2023-10-27T05:47:02+00:00October 12, 2021|Email Marketing, Lead Generation|Comments Off on How I Use MailChimp for Email Drip Marketing

In this video, I discuss how I use MailChimp for email drip marketing. This is by no means an advertisement or even an endorsement for MailChimp. We have just been using MailChimp for years and want to share our strategy in case it might give you ideas for how to improve your email drip marketing [...]

8 08, 2021

Cold Calling Example for Accounting Services With Analysis

By |2023-10-27T06:08:56+00:00August 8, 2021|Cold Call Script, Cold Calling, Cold Calling Examples, Inside Sales, Lead Generation, Sales Prospecting, Sales Script Example | Examples of Sales and Call Scripts, Sales Scripts, Telemarketing, Telesales|Comments Off on Cold Calling Example for Accounting Services With Analysis

In this video, we provide a real cold calling example of a salesperson cold calling to sell accounting services. After the video, we provide an analysis of what went well and what could have been better. After the analysis, is a recommended cold call script that we put together that we believe would improve this [...]

29 09, 2020

The Easiest Way to Improve Your Cold Emails

By |2020-09-29T09:04:45+00:00September 29, 2020|Cold Emailing, Lead Generation|Comments Off on The Easiest Way to Improve Your Cold Emails

Since prospects are busy and get sold to a lot, they will likely delete a lot of messages without reading them or reading very little of them, and I call this the “instant delete.” While it can be difficult to figure out how to get prospects to respond to your emails, there are some very [...]

28 09, 2020

Mastering B2B Cold Call Scripts: Navigating Organizations for Success

By |2023-10-25T11:29:47+00:00September 28, 2020|Cold Calling, Lead Generation, Sales Methodology, Sales Prospecting, Telemarketing, Telesales|Comments Off on Mastering B2B Cold Call Scripts: Navigating Organizations for Success

If you are cold calling and trying to get your foot in the door of an account and the target prospect never answers his or her phone, this will seem like a significant barrier preventing you from selling to that account. The simple workaround for this is to find other contacts at the account that [...]

16 09, 2020

Mastering Cold Email Templates: Tips to Avoid Mistakes in Your Outreach

By |2023-10-25T09:40:00+00:00September 16, 2020|Cold Emailing, Lead Generation, Sales Prospecting, Sales Tips|Comments Off on Mastering Cold Email Templates: Tips to Avoid Mistakes in Your Outreach

When you are sending cold emails to prospects, do not ask the prospect if they saw or read the emails you have sent them in the past. For example, some salespeople will send a second email that starts out with something like this: Did you see my last email? Did you read my last email? [...]

9 09, 2020

The Dos and Don’ts of Sending Cold Emails on LinkedIn

By |2023-10-23T07:10:15+00:00September 9, 2020|Inside Sales, Lead Generation, Sales Methodology, Sales Pitch, Sales Prospecting|Comments Off on The Dos and Don’ts of Sending Cold Emails on LinkedIn

Sending cold emails on LinkedIn has become one of the most popular ways to try to get new prospects and generate leads. And while LinkedIn makes it very easy to connect with and message prospects, it is also very easy to make mistakes with your messages. With that being the case, here is a brain [...]

29 07, 2020

How to Secure Your First Customers

By |2023-10-23T07:12:48+00:00July 29, 2020|Lead Generation, Sales Consulting Blog, Sales Prospecting|Comments Off on How to Secure Your First Customers

The ability for a startup to secure early stage customers and adopters can often be the difference between failure and success. And while it can be difficult to get net new customers at any stage of the business, there are definitely some things that you can do and focus on to help secure those first [...]

3 06, 2020

How to Improve Cold Emails By Adding Video Email Messages

By |2023-09-11T05:01:11+00:00June 3, 2020|Cold Emailing, Email Marketing, Lead Generation, Sales Prospecting, Sales Tips|Comments Off on How to Improve Cold Emails By Adding Video Email Messages

In this sales training webinar recording, we discussed how you can improve your cold emails by adding video email messages to your emails. Here is a link to Potion's website - video email Here is a link to the Google chrome store where you can download the chrome extension for free. Also, Read An Example [...]

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