It can be common for salespeople to use the same approach when building their product pitch and that is to focus primarily on the product, what it does, and how it works. While those are all important details, we believe there are some more powerful things to focus on and we outline those in this [...]
It can be easy for us to feel like there is not a lot that we can do to build interest when performing sales prospecting. Either the prospect will need and want our product or they won’t. And with that being the case, we can fall into believing that all we can really do is [...]
A very important part of the sales process is developing the sales message. Even though it’s important, often it’s skipped over and we lean toward just “winging it.” The following are some things to think about in order to improve your development of sales messaging. Identify Your Value The value you offer is one of [...]
Commonly, salespeople believe in order to be successful you need to have persuasive sales skills. Also, there is a common misconception that you somehow have to manipulate prospects to be truly persuasive. Actually, you don’t have to be manipulative at all to be effective in building interest as well as getting prospects to move forward. [...]
When attempting to improve selling, it can be very helpful to establish credibility. Displaying strength is one way to accomplish that. By strength, meaning being a well-qualified and adequate salesperson, having a quality product to sell as well as working with a company that has stability. The following are three simple, easy-to-implement ways to display [...]
We need to try to build interest on a cold call once we have uncovered any pain that the prospect is experiencing on a cold call. At this point, we will begin to take all of the stuff that we have been listening to and begin to share with them some of the details that [...]