We will share a prospecting letter sample here in this blog post. But before we share that, we want to outline some key concepts that this sales letter incorporates.
Don/t sound like a salesperson trying to sell something.
One of the key concepts that we want you to keep in mind with this prospecting letter sample is that we want you to minimize how much you sound like a salesperson trying to sell something as this can decrease the prospect from deleting your message instantly.
Minimize the product and company details.
One way that we try to make you sound more like a business person than a salesperson is by minimizing building your email around talking about the company that you work for and the products that you sell.
Focus more on benefits offered and problems resolved.
Instead of talking about your company and products, we want you to focus more on the benefits that you provide and the problems that you help to resolve. In this prospecting letter sample, we focus on outlining some of the pain points that are resolved.
Subject line: Sometimes it can be tough to know what to say and ask when prospecting