Here is an email introduction example. Before we show you the email, we want to share some concepts that we recommend when reaching out to a prospect to introduce yourself in an email.
Your Prospects Get a Large Number of Emails from Salespeople
When you look at our email introduction example, we want you to keep in mind that your prospects get a lot of emails from salespeople. The way to use this detail to your advantage is to try to stand out from your competition.
Don’t Sound Like a Salesperson Trying to Sell Something
One way to stand out from your competition is to do your best to avoid sounding like a salesperson trying to sell something. Prospects will delete emails quickly when they think it is just a solicitation message and if you can not give off that type of impression, you can decrease how quickly someone might delete your message.
Don’t Talk So Much About Your Stuff
One way to decrease the impression that you are a salesperson is to hold back on sharing so many details about your products and the company that you work for. This is what the majority of your competition will do as their emails can be summed up in this short email introduction example:
I am with Company X. We sell product A and product B.
I would like to schedule a meeting with you to see if you need what we sell.
Focus on the Benefits You Offer
Instead of talking about your products focus more on the benefits that your products offer or the problems that they help to resolve.
Here is an email introduction example from our library of email templates.
Subject line: Improve the ability to keep systems running and data backed up and protected
Hello [Prospect First Name],
To quickly introduce myself, I am with DCR Workforce and we help businesses to:
- Improve their ability to keep systems running and data backed up and protected
- Keep systems running when there is an outage, issue, or disaster
- Minimize the chance of any data ever being lost
- Shorten the amount of time that it takes to recovery data and operations
- Improve the level of cyber security for their systems and data
- Minimize any disruptions in their business operations / maintain continuous business operations (near)
- Mitigate the risk of any revenue losses from technology issues or disruptions
- Minimize lost revenue that can result from being attacked and having to disclose data breaches
- Minimize any losses that can arise from lost data and operational disruptions
- Decrease infrastructure costs by leveraging outsourced and cloud resources
I don’t know if you are interested in any of those and that is why I am reaching out to you. I will try to give you a call next week.
If you are interested in talking before then, I can schedule a brief 15 to 20 minute meeting next Tuesday or Thursday morning where we can discuss your goals and challenges and share any value and insight that we have to offer.
We hope this email introduction example helps you to create your prospecting emails.