Here is a company introduction letter sample from our library of templates. But before we show the sample letter, here are few key concepts that we take into consideration when we create a company introduction letter sample.
Don’t Sound Like a Salesperson
One of the key concepts we think is important for introduction letters is to try to not sound like a salesperson trying to sell something. If that is in fact what you are, it is OK but you can have a better letter if you try to sound more like a business person than a salesperson.
Don’t Focus Too Much on Products and Company Details
One way to not sound like a salesperson is to resist the urge to share a bunch of details about your products and company in your company introduction letter sample.
Share Details About How You Help
You may think that if you don’t talk about your company and products, what are you going to have left to say. What you can talk about instead is sharing details around the improvements that you can help the prospect to see, problems you can help to resolve, or share an example of how you have helped one of your current or past customers.
Sell the Meeting, Not the Product
Be sure to design your introduction letter so that you are selling the meeting or conversation instead of trying to sell the product.
The Company Introduction Letter Sample
In the sample letter below, we have taken those concepts into consideration and have a letter or email that can be sent to a cold prospect to try to establish the dialogue. This particular letter is one of our templates that is for a campaign that is selling recruiting services and this message is designed to focus on the pain points that the service helps to resolve.
Subject line: It taking longer than needed to place a new hire