Here are some quick tips for how to have the best sales emails.
1. Don’t sound like a salesperson trying to sell something in your email.
The place that we want to start with our sales tips on how to have the best sales emails is to start with the point that your prospects are going to get a lot of emails from other salespeople. Because of that, they will have a quick trigger on hitting delete with emails.
The first thing you want to do to improve the effectiveness of your sales prospecting emails is to improve your ability to minimize the likelihood that prospects will instantly delete your email. And one way to do this is to not give off the immediate impression that you are a salesperson trying to sell something.
2. Minimize the details about your product and company.
There is a good chance that you read that first step and think it makes sense but you are thinking, “How do I not sound like a salesperson trying to sell something, when I am a salesperson trying to sell something?”
The answer to that is to not send sales prospecting emails that outline a bunch of details around the company that you work for, the products you sell, and what your products do. That is exactly what a most salesperson do and when you fall into the trap of doing this, you will immediately give the impression that you are trying to sell something and this can trigger the instant delete trigger.
3. To have the best sales emails, focus more on the prospect.
We just pointed out to not talk all about about you (your company, products, and features) in your emails. Take that one step further to have the best sales emails by focusing your email and your message around your prospect and their interests.
The reason that this shift can help to create the best sales emails is that the thing that we all care about most is ourselves. You care about your sales. Your prospect cares more about their stuff which is their business, their job, their family, their income, etc.
Focus on this and you will be more likely to grab the sales prospect’s attention and also communicate in a language that they understand.
4. Talk about the improvements that you typically help clients to achieve.
One way to focus more on the prospect and to have the best sales emails, but also connect what you say to your products at the same time, is to talk about the improvements that your products help the customer to achieve. Here is an example:
Subject line: Make your team more successful with outbound phone prospecting and lead generation