In this video, we review a B2B cold email example for accounting services. This is a really good example to analyze because the salesperson sends two follow-up emails allowing us to look at how he follows back up when the prospect does not respond. And while there is definitely room for improvement, he also does [...]
One of the biggest mistakes that I believe salespeople make when prospecting on LinkedIn is that they do what I call the “Instant Pitch.” This is where the salesperson sends an invite to connect and immediately after the contact accepts, the salesperson sends a product selling email. Here is an example of what this may [...]
Here are some email messages that you can send when prospecting on LinkedIn. These follow the same structure that we use for creating cold email messages that you can send through traditional email but include some minor modifications taking into consideration that the prospect will be reading these in their LinkedIn inbox. This clip is [...]
This is a recording of a webinar that we hosted on how to write good cold emails. If you would like to download the slides from this video, you can do that below.
Since prospects are busy and get sold to a lot, they will likely delete a lot of messages without reading them or reading very little of them, and I call this the “instant delete.” While it can be difficult to figure out how to get prospects to respond to your emails, there are some very [...]
When you are sending cold emails to prospects, do not ask the prospect if they saw or read the emails you have sent them in the past. For example, some salespeople will send a second email that starts out with something like this: Did you see my last email? Did you read my last email? [...]
In this video, we provide cold email examples. This is actually a clip taken from a longer video on email prospecting and sending cold email messages and you can find that on our blog here. Use these as an email campaign These cold email examples are designed to be sent as a series where you [...]
In this sales training webinar recording, we discussed how you can improve your cold emails by adding video email messages to your emails. Here is a link to Potion's website - video email Here is a link to the Google chrome store where you can download the chrome extension for free.
We have started using a third-party tool called Potion to help us improve our cold email open and click-through rates and we wanted to share this tool with our customers and followers. This tool is a Chrome extension app that makes it easy for your to create video email messages. I demonstrate how this works [...]
This is a recording from week 6 from our 15-week sales training webinar series on The SMART Sales System. .If you would like to purchase a copy of the book The SMART Sales System - SELL SMARTER, NOT HARDER, go here. Listen to "SMART Sales System - Module 7: Cold Emailing" on Spreaker.
Here is a cold email example that I received from a salesperson that sells internet and connectivity services for a major telecom provider. Below is the actual cold email that he sent and after that will be some analysis and another cold email example that I created based on the feedback. Subject Line: [Salesperson’ Company [...]
We held a sales training webinar on “How to Do Cold Emailing” and here is a recording of that event and the slides for you to download. If you sell something, you likely send some type of cold emails. And while cold emailing can be difficult in terms of getting replies and engaged, [...]