In this video, we discuss how to create a credit card processing sales pitch. The content for this video comes from another video that we created with a cold call example from a salesperson that sells merchant services. We took that salesperson’s sales pitch and improved it by going through our brainstorming process and we show that process in this video.
Step 1 – Product
The first step in the process for how to create a credit card processing sales pitch is to outline key details about the product or service.
- Local direct processing company
- Consumer pay – fees go back on the customer
- Cost plus – traditional processing and that comes with a rate reduction and removal of the fees
- Rewards program kickback program pays you back just to process
Step 2 – Target Buyer Type
The next step in the process for how to create a credit card processing sales pitch is to identify who you will be communicating with when you use this sales pitch. For this video and explanation, we used a target buyer type of businesses.
Step 3 – Value Offered
The third step in how to create a credit card processing sales pitch is to identify the value that your product or service delivers.
- Lower their cost for accepting cards
- Pass processing fees back on customers
- Earn income from processing payments
Step 4 – Pain Points
The fourth step in our process for how to create a credit card processing sales pitch is to brainstorm the pain points that your product or service can help make go away for the target buyer. To help you with creating a good list of pain points, you can look back at the value points that you just came up with because for each improvement that your product or service creates, there is an opposite problem or pain point that is resolved.
- Card processing fees can be a big hit on profitability
- Would be helpful if customers paid processing fees
- Difficult to find new ways to earn income
Step 5 – Questions
The fifth step in our process for how to create a credit card processing sales pitch is to identify good questions to ask. We recommend looking back at the pain points that you came up with on the last step and try to think of questions that you could ask to see if the prospect has any of the pain points.
- How concerned are you about how card processing fees impact your profitability?
- How important is it to find ways to decrease card processing fees?
- How helpful would it be to earn income while processing cards?
We also recommend that you create a list of current state questions that help to identify what the prospect is doing in the area where your product or service fits.
- Are you currently accepting credit cards?
- Who is your card processor?
- What type of rate are you paying?
- How happy are you with their services?
- How long have you been with them?
- When was the last time you explored other options?
- Are you the right person to discuss this area with?
We hope this helps you with how to create a credit card processing sales pitch.