Here are a few tips to help you have the best telemarketing scripts.
1. Don’t sound like a salesperson.
The first tip that will have a drastic effect is to avoid sounding like a salesperson. We make this recommendation because we believe that your prospects will get phone calls from a lot of salespeople, and this will make them a bit guarded.
If you give the immediate impression that you are a salesperson trying to sell something, your prospect will begin to shut down, and you will not have the best telemarketing scripts.
2. Minimize talking about your company and products.
You may be thinking that since you are a salesperson, how can you have the best telemarketing scripts and not sound like a salesperson? One way to do this is to avoid going down the path of talking a lot about your products and company.
3. Make the call more about the prospect than about you.
Since we recommend that you resist the urge to talk about your company and products, use this as an opportunity to talk more about the prospect. Make the call more about them than about you.
This will make the call more engaging and greatly improve your odds of establishing a conversation.
4. Ask good questions.
The best salesperson is the one that asks the best questions. If you want to have the best telemarketing scripts, you need to be asking good questions.
Asking questions will help you with the previous tip of making the call more about the prospect than you because they get the prospect talking and shine the light more on them. This will also help to make the call more engaging and balanced.
5. Focus on the problems that you help with.
One way to develop good questions for the previous tip is to design your questions to identify if the prospect has concerns about the problems that your products help to fix, minimize, or avoid.
6. Share some quick yet powerful points about you.
After you have made the call about the prospect by asking some questions, you are better positioned to transition to talking about yourself. You only have a few minutes to work with, so you want to share some quick points about what you offer or how you can help.
You can spend this part of your sales script talking about the benefits that you offer, how you differ from the competition, a customer example, the impacts of not doing anything, etc.
7. Focus on the right goal.
One of the most essential things when creating a telemarketing script is to have a clear idea of what the goal of the call is. Yes, the ultimate goal is to sell your product. But the goal of the best telemarketing scripts is likely to come well before that, like setting an appointment or getting the prospect to agree to go to the next step in your sales process.