One way to have a good sales pitch is to focus more on the prospect pain that you help to resolve or fix.
What is Pain
Pain is basically what is not working well or could be working better for your prospect. While this could be something that is causing a disruption, it could also be an area where things are working OK but they could be working much better.
An important thing to keep in mind with prospect pain is that the prospect might not know that they have pain. Meaning there is something that is not working as well as it could be but the prospect has no awareness of this.
Why Pain Will Make a Good Sales Pitch
The reason that focusing more on prospect pain will greatly improve your pitch is that can be more attention grabbing for a prospect. If there is something that they are concerned about and you mention that topic or include details about that challenge in an email, you can greatly improve your chances of getting the prospect’s attention.
Why We Forget to Talk About Pain
It can be common for us to forget to focus enough on prospect pain and the reason is very understandable. This can all be traced to the fact that we are compensated and rewarded when we sell our product.
As result, we end up talking mostly about our products and company when talking with prospects. You really have to go one step further beyond talking about your products to get pain into a conversation and this is when you start to get to a good sales pitch.
When to Include Pain in Our Pitch
You can use prospect pain at many different times in your pitch. You can include some examples of point points that you help to fix in your introduction/elevator pitch, whether that is over the phone, while networking, in a voicemail message, or in an email.
You can also share some common pain points that you help to fix later in a good sales pitch when you feel like the conversation is not going anywhere or if you start to face some objections. When you hit a wall or don’t know where to take a call, you can fall back to say something like this:
Oh I see. Well, when I talk with other