One thing that most salespeople are really good at is going into detail and talking about all the great things their products do. The challenge with that is that, when you are first talking to a prospect, it is too early to talk about what your products do. This prospect does not care at this [...]
If you are interested in using Sales Scripter, or interested in improving your sales for that matter, you might want to watch this video. This is a recording of a mini-workshop on sales messaging. This training outlines a sales messaging methodology that breaks down into six categories: Value Pain Qualify Objections Interest Credibility This video [...]
Here are some sample sales pitch examples: Value Focused Sales Pitches One trap that we can easily fall into when trying to deliver a sales pitch is that we can focus too much on our products and features. The problem with this is that the primary thing that the prospect cares about is “what [...]
One of the stages that Sales Scripter takes you through is identifying your value proposition. This is actually one of the steps that can be a little more challenging for us to go through, whether using SalesScripter or not. We can sometimes easily describe what our products do, but when it comes to describing how [...]
Having a good sales pitch can often be the difference between failure and success. Here are a few things to keep in mind when developing your pitch. Avoid too many product and company details When talking with sales prospects, you always want to be cautious of the sales filter. This is what prospects typically [...]
Having a good sales pitch can often be one of the differences that lead to success. But what makes a sales pitch good exactly? Here are a few things to take into consideration when developing your pitch. Keep it short and sweet Whether your sales pitch is over the phone, in person, or in [...]
Here are some cold call recordings that provide good sales pitch samples to get ideas for what to do and not to do: Financial advisory services Here is one of the sales pitch samples that is a call from a financial advisor. I think overall, he did a pretty good job, but he definitely missed [...]
Building a marketing script is an important step that can be taken to improve results no matter your role in an organization. A script for marketing can be used during presentations and when speaking with prospects, or it could also influence your website and marketing collateral. The following are some principles to consider when building [...]
One thing that every salesperson should have is the elevator pitch. You’ll be seriously hampering your sales efforts if you can’t precisely and clearly explain what you have to offer. What not to do with Your Elevator Pitch First, let’s look at some things that you might want to avoid before we discuss some [...]
A very important part of the sales process is developing the sales message. Even though it’s important, it’s often skipped over, and we lean toward just “winging it.” The following are some things to think about in order to improve your development of sales messaging. Identify Your Value The value you offer is one [...]