Having strong value propositions is critical to successful selling. Many people will spend time trying to come up with the perfect value prop. But the reality is that you can have multiple value propositions. This means the value you offer to different types of buyers can be different – You help a manufacturing company in [...]
A question that gets asked all the time is “What the heck is SalesScripter?” It is actually not an easy question to answer because there is nothing like it out there, and the scripter actually does many different things. Quick One-Minute Video To help answer this, here is a quick one-minute video that explains [...]
Michael Halper, CEO of SalesScripter, recently presented at Email World 2013 on how to use content marketing to improve Here is a recording of the presentation. Producing good content is becoming increasingly important when it comes to excellence in the areas of sales and marketing. You need to have good content that grabs the prospect’s [...]
If you are interested in using Sales Scripter, or interested in improving your sales for that matter, you might want to watch this video. This is a recording of a mini-workshop on sales messaging. This training outlines a sales messaging methodology that breaks down into six categories: Value Pain Qualify Objections Interest Credibility This video [...]
One of the stages that Sales Scripter takes you through is identifying your value proposition. This is actually one of the steps that can be a little more challenging for us, whether we use SalesScripter or not. We can sometimes easily describe what our products do, but when it comes to explaining how they help [...]
Having a good sales pitch can often be the difference between failure and success. Here are a few things to keep in mind when developing your pitch. Avoid too many product and company details When talking with sales prospects, you always want to be cautious of the sales filter. This is what prospects typically [...]
Having a good sales pitch can often be one of the differences that lead to success. But what makes a sales pitch good exactly? Here are a few things to take into consideration when developing your pitch. Keep it short and sweet Whether your sales pitch is over the phone, in person, or in [...]
A very important part of the sales process is developing the sales message. Even though it’s important, it’s often skipped over, and we lean toward just “winging it.” The following are some things to think about in order to improve your development of sales messaging. Identify Your Value The value you offer is one [...]
Everything you and your salespeople say when communicating with prospects is sales messaging. You have the choice to go with what naturally pops up in your head, or you can take a different approach. Conventional Sales Messaging Approach First, let’s look at a conventional approach or what many companies are doing for messaging before [...]
It can be the difference that leads to success in having powerful sales messages. You can improve your level of lead generation when you’re able to grab the prospect’s attention as well as effectively communicate how you can help. You should see positive improvements in overall sales growth by having more leads. Focus on [...]