Cold Call Script Best Practices

9 03, 2023

Example of Cold Calling Small Business Owners

By Michael Halper|2024-07-22T07:49:14+00:00March 9, 2023|Cold Call Script, Cold Calling, Cold Calling Examples|Comments Off on Example of Cold Calling Small Business Owners

In this video, we provide an example of cold calling small business owners. The salesperson appears to sell some type of business process outsourcing that helps to simplify or improve accounts payable and accounts receivable. Sharing the Value Proposition While this example of cold calling small business owners might sound like a not-so-great cold [...]

9 01, 2023

An Example of a Cold Call for Software Sales

By Michael Halper|2024-07-22T08:21:40+00:00January 9, 2023|Cold Call Script, Cold Calling, Cold Calling Examples, Sales Script Examples|Comments Off on An Example of a Cold Call for Software Sales

In this video, we provide a recording of a cold call for software sales. It is always good to reflect back on cold calls to see what we can learn from and there are two things to talk about from this cold call example. Focus On the Value Your Product Delivers In this cold [...]

29 12, 2022

How to Create a Sales Script for IT Consulting

By Michael Halper|2024-07-22T08:23:56+00:00December 29, 2022|Cold Call Script, Sales Script Examples, Sales Scripts|Comments Off on How to Create a Sales Script for IT Consulting

In this video, we discuss how to create a sales script for IT consulting. The Product - IT Consulting The first step in our process to create a sales script for IT consulting is to brainstorm key details about the product or service. For this, I like to brainstorm the features of the product, [...]

15 12, 2022

How to Sales Takeaway on Cold Calls

By Michael Halper|2024-07-22T08:27:52+00:00December 15, 2022|Cold Call Script, Cold Calling|0 Comments

In this video, we discuss how to sales takeaway on cold calls. What Is the Sales Takeaway In order to know how to sales takeaway on cold calls, it can first help to clearly outline what exactly the sales takeaway is. The sales takeaway is taking away what you are trying to sell. This [...]

17 11, 2022

Real Estate Cold Calling Scripts for Sellers: Create Your Own

By Michael Halper|2024-07-22T08:33:07+00:00November 17, 2022|Cold Call Script, Sales Scripts|0 Comments

In this video, we discuss creating real estate cold calling scripts for sellers. These are scripts for investors to use when cold calling property owners to see if they want to sell their properties. Another way to view this scenario is that this could be for the “we buy properties” type of real estate investors. [...]

18 10, 2022

Cold Call Scripts for Leads From Events: What You Need to Know

By Michael Halper|2024-07-22T09:24:31+00:00October 18, 2022|Cold Call Script, Cold Calling|Comments Off on Cold Call Scripts for Leads From Events: What You Need to Know

In this video, we provide a cold call script for leads from events. If you are a business owner or a marketing department for a company, you might be well aware that one of the best ways to generate leads is to host or attend some sort of event. And when you end up with [...]

2 10, 2022

Innovative Strategies to Replace Competitors When Cold Calling

By Michael Halper|2024-07-22T09:30:50+00:00October 2, 2022|Cold Call Script, Cold Calling, Sales Pitch, Sales Scripts|Comments Off on Innovative Strategies to Replace Competitors When Cold Calling

In this video, we discuss how to replace competitors when cold calling. It is very likely when you cold call a prospect, they will already be using or have purchased what you sell. If that is the case, you may get a sales objection with the prospect saying something like, “We already use someone for [...]

18 09, 2022

Make Selling EHR Software Easier with the Right Sales Script

By Michael Halper|2024-07-22T09:32:19+00:00September 18, 2022|Cold Call Script, Sales Script Examples, Sales Scripts|Comments Off on Make Selling EHR Software Easier with the Right Sales Script

In this video, we go through our sales message brainstorming process to create an electronic health records software sales script. If you happen to sell EHR software, you will likely find the video very interesting. And if you do not, you might still find the video helpful as you can go through the same process [...]

10 08, 2022

Using Pain Points to Optimize Cold Calling Results

By Michael Halper|2025-08-06T06:55:20+00:00August 10, 2022|Cold Call Script, Cold Calling|Comments Off on Using Pain Points to Optimize Cold Calling Results

In this video, we talk about how to use pain points when cold calling. And to level-set what we are talking about, when we refer to pain points, we are referring to something that is not working well for the prospect, something that could be working better, or something that they are concerned about. [...]

2 08, 2022

Tailor Your Cold Call Script to Your Ideal Customer Profile

By Michael Halper|2024-07-22T09:46:27+00:00August 2, 2022|Cold Call Script, Cold Calling|Comments Off on Tailor Your Cold Call Script to Your Ideal Customer Profile

In this video, we talk about going an extra step to tailor your cold call script for your ideal customer profile. Ideal Customer Profile Characteristics When thinking about your ideal customer profile, here are some things that you can consider: Type: Business, consumer, individual, homeowner, small business owner, etc. Size: Revenue, Employees, Sites, etc. [...]