Cold Call Script Best Practices

29 05, 2016

What Is a Cold Call? Plus a Free Sales Script Template Kit

By Michael Halper|2026-07-19T03:41:13+00:00May 29, 2016|Cold Call Script, Cold Calling|0 Comments

What is a cold call? This is a question worth answering because many salespeople can see this sales activity differently. Here is how we define a cold call. Cold vs. Warm The first place to start when defining a cold call is by comparing it to warm calling. Cold calling refers to calling a [...]

18 05, 2016

How to Make a Sales Call: Plus Free Sales Script Template Kit

By Michael Halper|2026-07-18T09:17:22+00:00May 18, 2016|Cold Call Script, Cold Calling, Inside Sales, Lead Generation, Sales Prospecting, Sales Scripts|0 Comments

A sales manager could find it difficult to teach a salesperson how to make a sales call. This is because every call and every prospect is unique, making it difficult to teach someone exactly what to do. We have a process that can help here. We have broken down a cold call and put together [...]

1 05, 2016

How to Have a Powerful Sales Spiel

By Michael Halper|2024-07-29T01:19:42+00:00May 1, 2016|Cold Call Script, Cold Calling, Sales Pitch, Sales Prospecting, Sales Scripts, Sales Tips|0 Comments

A good sales spiel can often be the difference between failure and success. We want to give you some clear tips on how to create the best sales pitch possible. Don’t Do These Two Things Before discussing what you should do in your sales spiel, let's talk about a couple of things to avoid. Try to Not Sound [...]

29 04, 2016

Learn from the Best Sales Pitch Examples & Cold Calls

By Michael Halper|2024-07-29T01:22:09+00:00April 29, 2016|Cold Call Script, Cold Calling, Inside Sales, Sales Methodology, Sales Pitch, Sales Prospecting, Sales Script Examples, Sales Scripts, Sales Tips|0 Comments

Here are some of the best sales pitch examples from cold calls that we have received and made. For each, we provide an actual recording of the cold call with a review of what went well and what could have been done better after the call. Cold call from a payroll software salesperson Here is [...]

17 04, 2016

Writing a Sales Script for Different Buyer Personas

By Michael Halper|2026-07-18T12:28:07+00:00April 17, 2016|Cold Call Script, Cold Calling, Inside Sales, Sales Pitch, Sales Prospecting, Sales Scripts|0 Comments

Step 6 in writing a sales script for different buyer personas is to create name-drop examples that will help you establish credibility. What is a Name Drop Example When we refer to a name-drop example, we are discussing a one to two-sentence talk track that shares details about a past client that you have [...]

15 04, 2016

Sales Scripts for Buyer Personas: Plus a Free Sales Script Kit

By Michael Halper|2026-07-14T02:28:24+00:00April 15, 2016|Cold Call Script, Sales Pitch, Sales Scripts|0 Comments

The key to writing sales scripts tailored to different buyer personas is to create talking points that trigger interest on the prospect’s side. Only Need to Trigger a Little Interest One thing to keep in mind here is that you do not need to create enough interest to fully sell the product. You only [...]

12 04, 2016

Crafting Persuasive Sales Pitches for Buyer Personas

By Michael Halper|2024-07-30T00:04:31+00:00April 12, 2016|Cold Call Script, Cold Calling, Communicating Value, How to Build Interest When Selling, Sales Methodology, Sales Pitch, Sales Prospecting, Sales Scripts|0 Comments

In this video, we outline step 2 in building sales pitches that are tailored for individual buyer personas. This step in the process focuses on identifying the value or benefits that you provide to a specific buyer persona. What is value? The first thing to start to keep in mind here is that value is [...]

8 04, 2016

How to Create a Product Pitch that Builds Interest

By Michael Halper|2024-07-30T00:10:59+00:00April 8, 2016|Cold Call Script, Cold Calling, Communicating Value, How to Build Interest When Selling, Inside Sales, Sales Methodology, Sales Pitch, Sales Prospecting, Sales Scripts, Sales Tips|0 Comments

It can be common for salespeople to use the same approach when building their product pitch, focusing primarily on the product, what it does, and how it works. While those are all important details, we believe there are some more powerful things to focus on and we outline those in this sales training video. High-Level [...]

7 04, 2016

Tips for Getting Around the Gatekeeper: Plus Free Objections Ebook

By Michael Halper|2026-07-30T07:02:51+00:00April 7, 2016|Cold Call Script, Cold Calling, Sales Objection Handling, Sales Prospecting, Sales Scripts|0 Comments

Getting around the gatekeeper can be one of the most difficult things a salesperson has to do when B2B cold calling. Given that's such a large percentage, if you improve your knowledge and skills in how best to deal with the gatekeeper, you can immediately boost your sales effectiveness. To help with this, I am going [...]

4 04, 2016

Focus on Your Value to Create an Effective Sales Pitch

By Michael Halper|2024-07-30T00:18:30+00:00April 4, 2016|Cold Call Script, Communicating Value, How to Build Interest When Selling, Sales Methodology, Sales Pitch, Sales Prospecting, Sales Scripts, Sales Tips|0 Comments

It can sometimes seem unclear how to create an effective sales pitch. While you may never really know what is going to grab each individual prospect's attention and be effective at building interest, there are some rules that you can apply to what you say that help you to communicate more clearly and be more [...]