Here are some tips for the best cold call script.

Don’t ask the prospect how they are doing.
The first tip for how to create the best cold call script is to resist the natural urge to open a call by saying:

How are you doing today?

While you might think that asking this might help you build rapport and that you are being proper and polite, you have to remember that if you are doing true “cold” calling, you and the prospect are total strangers at this point in the call. If we can assume that the prospect is busy when we are calling, by asking this question, we are showing the prospect that we can potentially be a waste (taker) of their valuable time.

Confirm that the prospect is available.
Replace the question that we just suggested you avoid with this question:

Have I caught you in the middle of anything?

This is a productive question as it can help confirm that it is an OK time for you to go for your sales pitch, and it will buy you 2 to 5 minutes when you get a confirmation that the prospect is available. It is also a very casual and friendly question, and that can decrease the prospect’s guardedness.

Deliver a quick elevator pitch.
To have the best cold call script, after you confirm the prospect is available, share a quick elevator pitch with them. This could be one to two sentences describing how you can help and why you are calling.

Perform a soft takeaway.
To create a nice push/pull effect, you can perform a soft takeaway right after you share your elevator pitch. Here are some examples of how to do this:

  • I am not sure if you are a good fit for what we do.
  • I am not sure if we can help you in the same way.
  • I am not sure if you are the right person to speak with.

A statement like this can help decrease the prospect’s guardedness and create curiosity.

Ask good probing sales questions.
The best salesperson asks the best questions. If you want the best cold call script, you should include good probing sales questions designed to determine whether the prospect has challenges that you can help them resolve, minimize, and avoid.

Build enough interest to get the prospect to move to the next step.
You don’t necessarily want a script that goes into deep detail and explains what your product does. You also don’t need to build interest to the point where the prospect purchases your product.

To have the best cold call script, you need to build interest to a level where the prospect is interested enough to want to proceed to the next step in your sales process.