Here are three options that you have when trying to create your elevator sales pitch.
Option 1 – Value Proposition
The first option that you have for your is to share your value proposition. We do know that it can sometimes be unclear trying to figure out what your value proposition is and we will try to help simplify that process.
If you want to create your value proposition or value statement, try to go through these quick steps:
- Step 1: Identify the product you are wanting to sell
- Step 2: Identify the target buyer you are selling to
- Step 3: Identify how the product helps the target buyer
- Step 4: Identify how the initial benefit in step 3 could lead to a financial or business benefit (optional)
Once you have all of that, you can create an elevator sales pitch like this:
- We help manufacturers to simplify how they communicate with suppliers.
- We help manufacturers to simplify how they communicate with suppliers and that can reduce the costs of goods sold.
- We help manufacturers to simplify how they communicate with suppliers and do that through a cloud-based communication portal solution.
Option 2 – Common Pain Points
Another option for your elevator pitch is to share some of the common pain points that you help to resolve, minimize, or avoid. Here is an example.
Sales managers can sometimes have concerns with the amount of time it takes to get new sales hires ramped up, that it can be tough to get underperforming reps on the right track, and that sales staff turnover is higher than it needs to be. We help to decrease and eliminate these types of challenges.
Option 3 – Name Drop Example
The third option for your elevator sales pitch is to share a name-drop example of a current or past client that you worked with. To build one of these, go through these four steps:
- Step 1: Identify a current or past client that is name droppable (or you can use a general label for the type of customer)
- Step 2: Identify the product or service that you sold the client
- Step 3: Identify the initial (technical) benefit that the product delivered
- Step 4: Identify the ultimate (business/financial) benefit that was realized
Once you have those four pieces of information, you can create an elevator pitch like this:
We worked with All Star Group and provided them with our cloud-based collaboration solution. This helped them to improve communicate across team members and that led to a 30% decrease in project delivery time.
Those are three processes you can go through to create your pitch. Once you create one of these, you can use it at a variety of times in your discussions with prospects.
You can use your elevator sales pitch as your introduction when you are on a cold call, when talking with someone at a networking event, and when communicating with a prospect over email.