If you are able to tailor your sales messaging for the different buyer personas that you target and interact with, you will be able to communicate more clearly how you can help, and this can build more interest and engagement. In this video, we outline the first step in targeting different, which is to map [...]
It can be common for salespeople to use the same approach when building their product pitch, focusing primarily on the product, what it does, and how it works. While those are all important details, we believe there are some more powerful things to focus on and we outline those in this sales training video. High-Level [...]
One of the best ways to create the perfect sales pitch is to build it around good probing sales questions. This aligns with our key belief that the best salesperson is the one who asks the best questions. Bad Sales Pitches Don’t Have Good Questions Before we discuss building the perfect sales pitch, let’s examine one of the easiest [...]
One way to have a good sales pitch is to focus more on the prospect pain that you help to resolve or fix. What is Pain Pain is basically what is not working well or could be working better for your prospect. While this could be something that is causing a disruption, it could [...]
It can sometimes seem unclear how to create an effective sales pitch. While you may never really know what is going to grab each individual prospect's attention and be effective at building interest, there are some rules that you can apply to what you say that help you to communicate more clearly and be more [...]
In this video, we show you a clear direction for building the best sales pitch. What to Not Do with Your Pitch Before we look at how to build the best sales pitch, let’s examine a couple of key things that you can avoid that will immediately put you ahead of your competition. First, [...]
Have you ever been talking with a salesperson and not been completely impressed with their sales pitch? In this blog post and video, we will explain why it is very common for salespeople to not use a great pitch. It is How We are Trained The first thing to point out here is that [...]
In this sales training video, we discuss how to structure your insurance sales pitch so that you can resolve and get around sales objections. You are guaranteed to face objections when talking with prospects, and the more prepared you are for those, the better your sales results will be. Three Sales Objection Handling Options [...]
This video outlines how you can enhance an insurance sales pitch by including name-drop examples. These are quick examples of how you have helped other clients or customers. This is an extremely effective and powerful tactic because it is a great way to communicate how you can help and build interest. You can talk about [...]
We recently hosted a sales training webinar on the topic of How to Build Buyer Persona Focused Sales and Marketing Campaigns, and here is a video of the recording. What is a campaign? To begin to consider these concepts, we want to share with you how we use the word “campaign” as it can [...]