In this video, we show you a clear direction for building the best sales pitch.

 

What to Not Do with Your Pitch

Before we look at how to build the best sales pitch, let’s examine a couple of key things that you can avoid that will immediately put you ahead of your competition.

First, you want to do everything you can to avoid sounding like a salesperson. Your target prospects will likely be sold to often, so if you come across as sounding like a salesperson, you will trigger more guardedness.

Second, try to avoid talking all about you, your products, and your company. This is a very “all about me” approach and can often be counterproductive by pushing the prospect away and decreasing the level of rapport. If you can make it more about the prospect, you can totally flip that dynamic, creating more engagement and rapport. It is these types of minor tweaks that will help you have the best sales pitch.

 

How to Not Sound Like a Salesperson

We just mentioned trying to minimize talking about your products and the company you work for. This will help you avoid sounding like a salesperson and will help you make a better impression.

You may be thinking, how can you have the best sales pitch if you don’t talk about your products and company? And what are you going to talk about if you remove that focus from your pitch?

The trick is to focus on the value your products offer and the problems your products help fix. This will not only help you sound less like a pushy salesperson but also help you achieve your second goal of getting the conversation more focused on your prospect than on you.

When you make the small change of talking about what your products do and shifting more toward how your products help your prospect in terms of improvements and resolving certain problems, your angle is going to be more centered around the prospect than you.

 

The Best Salesperson Asks the Best Questions

When most salespeople think about building a strong pitch, they think about what they will say to explain their offer. However, the more important thing to focus on is what questions you will ask the prospect.

A good pitch should have probing questions as its foundation. These will also help you keep the conversation focused more on the prospect than on you and allow you to extract valuable information simultaneously.

 

Prepare for Objections

If you want a strong sales pitch, you should have prepared responses to anticipate objections. Objections are guaranteed to come up, so if you can be prepared by having a plan for handling them, you will take one step closer to having the best sales pitch.