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10 04, 2016

Why a Buyer Persona Sales and Marketing Strategy Can Improve Sales

By |2016-04-10T14:17:15+00:00April 10, 2016|Communicating Value, Lead Generation, Sales Consulting, Sales Pitch|0 Comments

One way to improve the success of your sales and marketing campaigns is to structure the messaging so that it communicates directly to each buyer persona that you target. In this sales training video, we outline a methodology that you can use to try to implement this strategy. What is a buyer persona? Buyer personas [...]

31 01, 2015

Warning: You Actually Need More than One Sales Pitch

By |2015-01-31T15:10:43+00:00January 31, 2015|Communicating Value, Sales Pitch, Sales Prospecting, Sales Scripts, Sales Tips|0 Comments

Many salespeople operate by using one sales pitch and they essentially say the same thing to every prospect that they talk to. You can get by with this approach and be an OK salesperson. But if you want to operate at a high level, you really need more than one pitch and we will outline [...]

19 05, 2013

Developing the Sales Message

By |2022-11-17T16:08:03+00:00May 19, 2013|Building Interest, Cold Call Script, Cold Calling, Communicating Value, Finding Prospect Pain, Sales Consulting, Sales Pitch, Sales Prospecting, Sales Scripts, Sales Tips|0 Comments

A very important part of the sales process is developing the sales message. Even though it’s important, often it’s skipped over and we lean toward just “winging it.” The following are some things to think about in order to improve your development of sales messaging. Identify Your Value The value you offer is one of [...]

17 05, 2013

A New Approach to Sales Messaging

By |2022-11-17T16:05:39+00:00May 17, 2013|Cold Calling, Communicating Value, Sales Pitch, Sales Prospecting, Sales Tips|0 Comments

Everything you and your salespeople say when communicating with prospects is sales messaging. You have the choice to go with what naturally pops up in your head or you can take a different approach. Conventional Sales Messaging Approach First, let’s look at a conventional approach or what many companies are doing for messaging before looking [...]

21 04, 2013

Sales Email Samples

By |2022-11-16T21:08:18+00:00April 21, 2013|Building Interest, Cold Emailing, Communicating Value, Email Marketing, Inside Sales, Lead Generation, Sales Coaching, Sales Pitch, Sales Prospecting, Sales Script Example | Examples of Sales and Call Scripts, Sales Scripts, Sales Tips, Telemarketing, Telesales|0 Comments

Here are some sales email samples. Pain-Focused Email - The Problem Solver One effective approach to writing sales email samples is to focus your message on the pain that you help to resolve. Subject Line: Not happy with physical appearance Hello {contact first name}, The reason I am reaching out is that I am with Top Gym and [...]

23 03, 2013

Components of a Successful Lead Campaign

By |2022-11-16T20:08:51+00:00March 23, 2013|Cold Calling, Inside Sales, Lead Generation, Sales Methodology, Sales Process, Sales Prospecting, Telemarketing|0 Comments

There are clear things to incorporate in order to create a successful lead campaign. Focused Target List Building a target list of prospects for the campaign is a step often overlooked or not given enough attention. It’s common to quickly pull together a target and attack list with more time focused on other areas. This [...]

9 03, 2013

Keys to Successful Sales Campaigns

By |2022-11-16T19:03:17+00:00March 9, 2013|Cold Call Script, Cold Calling, Communicating Value, Inside Sales, Lead Generation, Sales Consulting, Sales Process, Sales Prospecting, Sales Tips, Telemarketing, Telesales|0 Comments

Time and investment should be made in a few areas to improve the chances that your sales campaigns will be successful. 1. Define the target audience Having the ability to clearly define the target audience for a sales campaign is one important step usually overlooked. You will be better at generating leads if you are [...]

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