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Cold calling is tough, but there are some very clear things you can do when writing your cold call script to improve your results. 1. Remove the “How are you doing today?” Our natural instinct as a salesperson is to ask the prospect how they are doing at the very beginning of a call [...]
Don’t use a cold call script….is what some sales professionals say. Are they right? Let’s break that philosophy down to answer that question. You do not sound good when you read from a script. There are a couple of reasons why a salesperson might be fairly negative about the concept of using a script. [...]
Having good call scripts is something that most sales managers and sales professionals think about. This area can be intimidating as it can be difficult to figure out how to build the right script for cold calling. Here are some simple steps to go through to help. Identify Your Value One step that is [...]
Every sales organization would like improved cold calling results as well as the ability to benefit from cold call training. Current cold calling results aren’t good currently or they need improvement, or the current level of performance is acceptable, but driving even better results would certainly be of interest. Regardless, there is always a place [...]
Call scripting is looked at negatively in the sales profession. It is believed by many that you shouldn’t use any type of script, as well as scripts are for junior-level sales professionals or only for telemarketing activities. But that isn’t the right way to view the use of sales scripts because even the highest senior-level [...]
There is a fairly negative perception surrounding the concept of using telephone scripts in sales due mostly in part to a couple of sales myths that are rooted fairly deeply. Telephone Scripts Myths Most individuals have the belief that scripts are for a junior-level salesperson or more of a telemarketing role. That’s completely false [...]
It can often be the difference between success and failure for a salesperson when determining how to write a phone script. The following are a few do’s and don’ts to assist with that. Do: Script out some of the questions and statements ahead of time that you want to make when you reach the prospect. [...]
It can often be one of the keys to success for a salesperson when determining how to cold call. There are some very clear and simple things you can do to improve results even though it can be a very intimidating thing to do. Pre-Cold Call Steps There is a significant amount of work [...]
There are very clear things that can be done to improve results when you need to make an outgoing call for sales. 1. Improve Your Mind It can be extremely mentally challenging to make outgoing sales calls. The reason is we’re likely calling people who aren’t expecting our call, and we will likely face [...]
There are clear things to incorporate in order to create a successful lead campaign. Focused Target List Building a target list of prospects for the campaign is a step often overlooked or not given enough attention. It’s common to quickly pull together a target and attack list with more time focused on other areas. [...]