I received a cold call from a salesperson that sells payroll processing services and I thought her sales pitch had room for improvement so I thought I would outline how the call went to create a cold call script example of what not to do. Here is what she said on the call. I will [...]
Above is a recording of an example of an outbound call script that we received from a salesperson selling financial services. And below is a structure you can use as an example for building your script. Introduction Hello [Contact's Name], this is Michael Halper from SalesScripter, have I caught you in the middle of anything? [...]
Here are a few tips to help you with how to create your sales call script. Step 1 - Identify the product you are trying to sell. We don’t want you talking too much about the product that you are trying to sell in your sales call script. But knowing what you might try to [...]
If you find yourself thinking you need to do some sales prospecting but you just can’t seem to get going, you are not alone. Part of this might be a little call reluctance, but most can be tied to a few hurdles that make it tough to just get your outbound effort going. 1. You [...]
One easy way to take your cold calling script to the next level is to incorporate name drops. There are two different types of name drops and we will break them down for you in this post. Internal Name Drop An internal name drop is mentioning a name of an individual internal to the organization [...]
Building rapport with sales prospects can be challenging but there are actually some small things to do on a cold call to help. Confirm that you are not interrupting anything It is safe to assume that your prospect will be busy when you cold call them. This is because they are either busy working if [...]
If you can design your cold call script so that you find out what pain and challenges the prospect is experiencing, you will greatly improve your ability to generate leads. Unfortunately, that is a little easier said than done as pain is often something fairly difficult to uncover in a quick cold call. But there [...]
Prospects that you reach when cold calling will often be very guarded and there are some small, yet powerful things you can do with your cold call script to decrease and defuse this guardedness. Try not to sound like a salesperson When you sound like you are a salesperson, you will typically increase a prospect's [...]
There are some very clear details that can make good cold call scripts stand out from the rest. Value Statement Does the cold call script have some sort of value statement? This is a one-sentence statement that communicates the value offered. Most call scripts usually have an introduction statement. And these have details about the [...]
When building a cold call script, there can be a right way and a wrong way to go. Let’s first discuss the wrong way. Don't Write a Monologue When many sales professionals and sales managers write a cold calling script, they often write out a page with paragraph after paragraph for the salesperson to read [...]
