Here is a free sales script example kit that provides you with everything you need to take your cold outreach to the next level. In this kit, you will get:

  1. Cold call script
  2. Cold email template
  3. Voicemail script
  4. Appointment script
  5. Objection rebuttals list

ENTER YOUR EMAIL TO GET THE SALES SCRIPT KIT


 

Cold Call Script Demonstration

In the sales kit, we provide you with a cold call script. Below and in the attached video is a demonstration of how to use that script using the product of business insurance. We created this sales script after receiving a cold call from a salesperson who was trying to set an appointment to discuss insurance.

 

Step 1 – Opening the Cold Call

The first step in the sales script is to open the cold call. I actually like to replace the question of “How are you doing today?” with a question to ask if the prospect is available, and this is what that looks like:

Hi Tom, this is Michael Halper calling from Insure Pros.
Did I catch you in the middle of anything?

 

Step 2 – Share Your Value Proposition

After you open the call, proceed to step 2 in this sales script example: share your value proposition.

The reason for the call is that we help businesses to reduce risks for IT-related events, like cyberattacks, ransomware, data breaches, AI, software or service failures, etc.

This is a sales script example showing a value proposition and questions to ask

Step 3 – Ask Current State Questions

When you sell a commonly purchased product, like insurance, it is good to start out by asking questions to learn what the prospect is doing in the area where your product or service fits. For this sales script example, we start out with questions like this:

  • Do you have coverage for IT risks?
  • For areas like cyberattacks? Data breaches? AI-related issues? Software or service failures?

If they do have coverage, you can ask:

  • Who are you currently with?
  • How much are you currently paying?
  • What does your coverage look like?

If they do not have coverage, you can ask:

  • Does your business process credit cards?
  • Do you store and retain customer or employee data?
  • Have you ever had a cyberattack?
  • Have you ever had a data breach?

 

Step 4 – Ask Pain Questions

If you do not uncover any needs with your current state questions, you can transition to or mix in pain questions.

  • How do you feel about the coverage you have for IT risks?
  • How concerned are you about cyberattacks?
  • How much would a cyberattack impact your business?
  • Are you aware of some of the risks that come with AI?
  • How concerned are you about legal exposure from software or service failures?

 

Step 5 – Share Pain Points to Keep in Mind

If you do not uncover any needs or concerns with your questions, you can then transition to sharing the areas the prospect should be concerned about by talking about the pain points you help with, by saying something like:

You might want to keep in mind that there is an increasing possibility of a cyberattack, and cyberattacks and data breaches can be extremely costly. Are you concerned about that at all?

 

Step 6 – Introduce Your Product and Company

If you find areas where the prospect has needs or concerns, you can then introduce what you sell as a solution to their needs.

It might make sense to talk more because we provide business insurance and have coverage for cyber, errors & omissions, AI, data breaches, business interruption, and more.

 

Step 7 – Share a Customer Example

A really nice thing to do after you introduce your product and company is to share an example of a customer you have helped. Here is a story for this sales script example:

  • We worked with Bean Shippers, and they were concerned about risks from cyber attacks.
  • We help solve that by providing coverage for cyber attacks and data breaches.
  • This not only helped to decrease their risk and exposure, but it also helped decrease stress and worries about what could happen.

 

Step 8 – Cold Call Close

At this point, it is time to close the prospect. We are not closing for the purchase; we are closing the prospect on talking more by scheduling a call, appointment, or meeting.

But I have called you out of the blue, and I don’t know if this is the best time to discuss this. Are you available for a brief call so that we can learn more about your current coverage? We can then either explore if we can improve your protection or if we can reduce your insurance spend.

We hope this sales script example provides new ideas to take you to the next level!