Here are some details and tips for a sales script sample:

Sales Script Sample


Hello, I’m trying to reach the IT Director. Can you point me in the right direction?

Hello Tom. This is Tina Jones calling from Latitude. Have I caught you in the middle of anything at this time?

Value statement

Great, thank you, the purpose of my call is that we help businesses to improve the reliability of their business services.


I actually don’t know if you would need what our services provide, so I just had a question or two. If you have a couple of minutes?

Qualifying Questions

Currently, are you performing active monitoring of your applications and infrastructure?

Are you knowledgeable about problems before or as they happen?

Common Pain Examples

When we speak with other IT Directors, they express concerns with:

  • There are numerous alerts where they don’t know where the real problems are.
  • Problems happen and they’re never notified.
  • No knowledge of what business services the problems are impacting.

Which one of those are you most concerned with?

Building Interest Points

Well, based on what you shared, it might be productive for us to talk in more detail.

As I mentioned, I am with Latitude. We provide application and infrastructure monitoring as well as management solutions.

We differ from other options out there in that our technology predicts problems before they occur.

Also, we typically reduce the actual time to repair problems by 15% to 20%.


Since I’ve called you out of the blue, I don’t want to take any more of your time to talk right now. Do you have interest in discussing this subject in more detail? A great next step would be a 15 to 20 minute meeting to discuss your needs in more detail and share any value and insight that we have to offer against that. How does your schedule look next Tuesday or Thursday?


Explanation of the Sales Script

The following is an explanation for the main sections of the sales script sample:

Introduction: Two introductions are needed in a sales script, one each for the gatekeeper and the target prospect.

Value Statement: To grab the prospect’s attention and explain why they should spend the next 2 to 5 minutes speaking with you, share a value statement at the beginning of the sales script.

Disqualify: There’s a statement in the sales script sample to disqualify the prospect. This helps decrease the prospect’s guard, create curiosity, and build rapport.

Qualifying Questions: You should ask qualifying questions to ensure it makes sense for both parties to keep conversing.

Common Pain Examples: The more pain found, the more leads generated. By sharing examples that other prospects and clients have experienced, you can uncover prospect pain.

Building Interest Points: Share a few powerful points to spark more interest on the prospect’s side toward the end of the call before going for the close.

Close: In each conversation with a prospect, there is something to try and close. This sales script example shares language for setting an appointment.


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