We will give you clear steps for making a good sales pitch.

 

Step 1 – Identify the Value that Your Products Offer

The first step in making a good sales pitch is to consider the value that your products or services offer. This is not what your products do but rather what they help your customers improve.

Once you have identified your products’ value, you can use this to create a value proposition or statement. Once you have that, your sales pitch can start shaping, as you can use your value statement at many different times when talking with a prospect.

 

Step 2 – Identify the Problems that You Help to Resolve, Minimize, and Avoid

The next step in how to make a good sales pitch is to identify the pain points that you help to resolve, minimize, and avoid. Adding more details around the pain points that you help to fix will not only help you to communicate how you can help more clearly to a prospect, but it will also improve your ability to grab their attention.

 

Step 3 – Compose Good Probing Sales Questions

The best salesperson asks the best questions. The next step in making a good sales pitch is to compose good probing sales questions that you can ask when talking with sales prospects.

One way to arrive at a good list of questions is to look at the pain points you identified in step 2. For each pain point, there are likely one or two questions that you could ask to determine whether the prospect has that particular pain or concern.

 

Putting All of That Together to Create a Pitch

Once you have all of those key items created, you can bring them together to create your pitch.

Introduction and Elevator Pitch
When you introduce yourself, either on a phone prospecting call or when talking with a prospect in person, you can use your value statement when you introduce yourself to communicate what you do (or how you help). You can do this in place of talking about the products that you sell, and not only can this help you communicate better, but it will also make a better impression.

Another option is to share a couple of pain points that you help with in your introduction or elevator pitch.

Prospecting Emails
Instead of sending emails that outline the products you sell, send emails that outline the benefits you help to create or the problems you help to resolve.

Voicemail Messages
Outline a few of the benefits you deliver or pain points you resolve in your voicemail messages. This can help you educate the prospect on why they should talk with you.

Calls and Meetings
When you are on calls and meetings, you should use your probing sales questions as the centerpiece of the conversation.

Objection Responses
You can use your value statement, pain points that you resolve, and probing sales questions as responses to prospect objections.

We hope this helps you with how to make a good sales pitch.