We are going to give you clear steps that you can use for how to make a good sales pitch.


Step 1 – Identify the Value that Your Products Offer

The first step in how to make a good sales pitch is to stop to think about the value that your products or services offer. This is not what your products do, but more so what your products help your customers to improve.

Once you have identified the value that your products offer, you can use this to create a value proposition or value statement. And once you have that, your sales pitch can start shaping as you can use your value statement at a lot of different times when talking with a prospect.


Step 2 – Identify the Problems that You Help to Resolve, Minimize, and Avoid

The next step in how to make a good sales pitch is to identify the pain points that you help to resolve, minimize, and avoid. Adding more details around the pain points that you help to fix will not only help you to communicate how you can help more clearly to a prospect, but it will also improve your ability to grab their attention.


Step 3 – Compose Good Probing Sales Questions

The best salesperson is the one that asks the best questions. The next step in how to make a good sales pitch is to compose good probing sales questions that you can ask when talking with sales prospects.

One way to arrive at a good list of questions is to look at the pain points that you identified in step 2. For each pain point, there are likely one or two questions that you could ask to identify if the prospect has that particular pain or concern.


Putting All of That Together to Create a Pitch

Once you have all of those key items created, you can bring them together to create your pitch.

Introduction and Elevator Pitch
When you introduce yourself, either on a phone prospecting call or when talking with a prospect in person, you can use your value statement when you introduce yourself to communicate what you do (or how you help). You can do this in place of talking about the products that you sell and not only can this help you to communicate better, it will also make a better impression.

Another option with this is to share a couple of pain points that you help with within your introduction or elevator pitch.

Prospecting Emails
Instead of sending emails that outline the products that you sell, send emails that outline the benefits that you help to create or the problems that you help to resolve.

Voicemail Messages
Outline a few of the benefits that you deliver or pain points that you resolve in your voicemail messages. This can help you to educate the prospect on why they should talk with you.

Calls and Meetings
When you end up on calls and meetings, you should use your probing sales questions as the centerpiece for the conversation and discussion.

Objection Responses
You can use your value statement, pain points that you resolve, and probing sales questions as responses to prospect objections.

We hope this helps you with how to make a good sales pitch.