It can be very helpful to have a and here are a few quick steps that you can go through to create one for you.
Think about the value that you offer.
Many sales pros will structure their around details about their product. We want you to adjust this thought to focus more on how your product helps and this is the value that you offer.
To help get you thinking about what you can say here, stop to go through this process:
- Identify the product that you ultimately want to sell
- Identify the target buyer that you are calling
- Brainstorm a list of how your product helps the buyer to improve processes, makes their life easier, helps them to make more money, helps them to save money, etc.
Once you have that list of benefits, you can use them in two different places in your script for a sales call. The first place is to use one of the benefits in a value statement that is shared as your elevator pitch at the beginning of the call. Here is an example:
The purpose for my call is that we help