In this video, we discuss common cold call objections and how to respond. This is extremely helpful because you will face the same set of objections again and again. With that, but simply having a game plan for how to respond, you can immediately improve your results.

Common Cold Call Objections

Here is the list of common cold call objections that we will discuss:

  • What is this in regards to?
  • Is this a sales call?
  • I am not interested.
  • We do not have budget/money right now.
  • We already use somebody for that.
  • We are not looking to make any changes right now.
  • Just send me your information.

The nice thing about our approach for common cold call objections and how to respond is that, while there is a list of seven different objections, most of them can be responded to in the exact same way.

 

What is this in regards to? Is this a sales call?

These two are at the top of the list of common cold call objections and how to respond because gatekeepers and prospects will often go straight to this question to determine if you are a salesperson trying to sell something. With that, the worst thing you could do is respond with something like:

  • Introduce yourself and your company
  • Schedule an appointment or meeting
  • Learn about the prospect’s needs
  • Share details about what I sell

What you can do is replace sharing any of those with your value proposition with something like this:

The reason for my call is that we help businesses to:

  • Get their reps generating more leads
  • Improve the performance for every rep on the team
  • Decrease sales staff turnover

 

Not interested objections

Below are not interested objections in the common cold call objections and how to respond that we can group together and use the same responses.

  • I am not interested.
  • We do not have budget/money right now.
  • We already use somebody for that.
  • We are not looking to make any changes right now.

The first thing to point out is that you do not need to overcome these objections at the cold call because your primary goal is just to start the conversation and set an appointment. With that, we recommend you deflect common cold call objections and how to respond to bounce off the objection and keep the conversation going.

With that, one way to deflect these objections is with your pain questions.

I understand. If I could ask you real quick:

  • How do you feel about the amount of leads your reps are generating?
  • How much pressure is there to get reps performing better?
  • How important is it to find ways to decrease having to let reps go due to poor sales performance?

You can also deflect with your current state questions.

I understand. If I could ask you real quick:

  • Are you all using any type of sales script or sales playbook?
  • Do you use any type of sales methodology?
  • Do you provide sales training to your sales staff?
  • Do you have a new hire onboarding training program?
  • How many sales reps do you have?
  • How long does it take to get reps ramped up and performing?
  • Are you doing any type of cold outreach?
  • What is your sales staff turnover rate?
  • When was the last time you looked at improving your sales training?
  • Are you the right person to discuss this area with?

 

Just send me your info.

The last of the common cold call objections and how to respond is the request for you to send your info. The majority of time you face this, the prospect or gatekeeper actually does not want your info and is using this to try to get rid of you. With that, the worst thing you can do is end the call and spend valuable time putting together your information.

With that, try to keep the call going by deflecting to your pain or current state questions by saying something like this:

I can certainly do that. So that I know what to send you, can I ask you real quick.

 

We hope this helps you with the common cold call objections and how to respond.