In this video, we discuss four tips that you can immediately implement that will help with how to not sound like a salesperson.

Why This Can Help

The prospects that you’re trying to sell to are getting sold to all day, every day. And because of this, your prospects are likely operating with a level of guardedness. And as soon as you sound like you are just another salesperson that’s trying to sell something, you will increase this level of guardedness.

 

Decrease Talking About Your Product

The first tip for how to not sound like a salesperson is to talk less about the product that you sell and the company that you work for. Because all of those salespeople that you’re competing with, they are talking about in this type of way:

This is the company I work for
This is what we sell
This is what it does.
These are our different packages
Are you interested in buying my product?

 

Do you need the product that I sell?

This is the approach that I believe ninety percent or more of salespeople use, and I refer to this as the traditional old-school selling method, and I often refer to this as product pushing or product selling. If I were to use this approach for my product, I might call you and say something like:

I’m with SalesScripter.
And we provide a software application that generates sales scripts and also has a full CRM and email automation.
I’d like to schedule a meeting with you to show you a demo of our software.

This is me talking about my product and talking about my company, and this is an example of me sounding like a salesperson that’s trying to sell something.

If we can agree that that approach is likely to trigger more guardedness, then if we talk less about the product that we sell and the company that we work for, then we can assume that we will trigger less guardedness if we improve with how to not sound like a salesperson. And if there’s less guardedness, we will face less resistance, objections, and rejection.

 

Focus on Your Value

You may think, “Well if I don’t talk about my product and company, what am I gonna talk about?” And here’s the trick—instead of talking about the product you sell, talk about the value that you have to offer for how to not sound like a salesperson. Not only will this decrease how much you talk about your product and company, but by talking more about the value that you have to deliver, you’re going to increase talking about what the prospect really cares about.

Because, at the end of the day, your prospect does not really care about your product. What they care about is “What’s in it for me?” And so when you’re a product pushing salesperson, and you’re going out, and you’re talking about the product you sell and what it does, this does not answer the question “What’s in it for me” for your prospect. What your prospect cares about is how can your product improve things for them and
this is the value that your product has to deliver.

 

Don’t Be All About Me

And the third way for how to not sound like a salesperson is to don’t be all about me when you’re talking to prospects. Humans are very self-absorbed. And with that, we all care about our own interests. And so when you have a salesperson, that is following their natural instinct to talk about what they care about. This leads them to talking more about the product they sell and the company they work for.

And so when you communicate in that way, you immediately appear to be a salesperson that’s trying to sell something. And if you can stay aware of that, what you can do is you can flip that around to resist your natural instinct to talk about your stuff and instead make it all about the prospect’s interests. Not only will that help you to create more engaging conversations and help you to get the prospect’s attention, but it will decrease how much you sound like a salesperson at the same time.

 

We hope this helps you with how to not sound like a salesperson!