In this video, we provide cold email examples.
Use these as an email campaign
These cold email examples are designed to be sent as a series, with one sent at a time over a few weeks. This is helpful because you can assume it will take multiple emails and outreach attempts to get in touch with prospects.
What a lot of salespeople do is create one cold email, and when the prospect does not respond, they send a second email that is just a repeat of the first cold email or points back to it with some sort of question: “Did you see my last email?”
These cold email examples provide you with alternative emails you can send to prospects as you continue to reach out to them. Not only is this better than sending the same message multiple times, but it also allows you to educate the prospect on who you are and why they should talk with you.
Some core concepts
These cold email examples are built using a few core concepts:
- Don’t sound like a salesperson: these messages try to minimize how much you sound like a salesperson who is trying to sell something
- Don’t make it all about you: we try to minimize how much you look like a salesperson by minimizing how much you talk about your company and products
- Make it about the prospect: we try to make it more about the prospect by focusing on how you can help the prospect
- Use brevity: we try to minimize the word count by removing any words that are not needed
- Minimize instant delete rate: by not sounding like a salesperson and keeping the emails as short as possible, we hope to decrease how quickly recipients delete the messages
How to create your cold email messages
If you like these cold email examples and would like to create your own, here are a few steps to fill them in.
- Product: Identify the product or service that you want to ultimately sell
- Value: Try to think of three to five benefits that your product or service provides
- Pain points: Take the value points that you come up with and try to think about the pain points or problems that those help to go away
- Pain questions: Try to think of a question you could ask for each pain point
- Name drop: Try to think of a customer example that you can share
If you can brainstorm a few points for each of those steps, you will have what you need to fill in all the cold email examples provided in the video.
