In this video, we provide cold email examples. This is actually a clip taken from a longer video on email prospecting and sending cold email messages, and you can find that on our blog here.


Use these as an email campaign

These cold email examples are designed to be sent as a series where you send them out one at a time over a period of a few weeks. This is helpful because you can assume that it will take multiple emails and outreach attempts in order to get connected with prospects.

What a lot of salespeople do is they create one cold email, and when the prospect does not respond, the salesperson sends a second email that is just a repeat of the first cold email or points back to it with some sort of question of “Did you see my last email”?

What these cold email examples provide you with is a different email that you can send to prospects during your attempts to continue to reach out and contact them. Not only is this better than sending the same message multiple times, but it also allows you to educate the prospect on who you are and why they should talk with you.


Some core concepts

These cold email examples are built using a few core concepts:

  • Don’t sound like a salesperson: these messages try to minimize how much you sound like a salesperson who is trying to sell something
  • Don’t make it all about you: we try to minimize how much you look like a salesperson by minimizing how much you talk about your company and products
  • Make it about the prospect: we try to make it more about the prospect by focusing on how you can help the prospect
  • Use brevity: we try to minimize the word count by removing any words that are not needed
  • Minimize instant delete rate: by not sounding like a salesperson and keeping the emails as short as possible, we hope to decrease how quickly recipients delete the messages


How to create your cold email messages

If you like these cold email examples and would like to create your own, here are a few steps to go through in order to fill these in.

  • Product: identify the product or service that you want to ultimately sell
  • Value: try to think of three to five benefits that your product or service provides
  • Pain points: take the value points that you come up with and try to think about the pain points or problems that those help to go away
  • Pain questions: try to think of a question you could ask for each pain point
  • Name drop: try to think of a customer example that you can share

If you are able to brainstorm a few points in each of those steps, you will have what you need in order to fill in all of the cold email examples that are provided in the video.