In this video, we provide a cold call example for sales leads and share analysis and recommendations after the call recording.

 

Improve his cold call opener

The first recommendation for this cold call example for sales leads is that he could modify his opener. He opens the cold call with:

The reason I asked, I have companies in Texas and all over the country. I don’t know how far your outreach is.That are actively looking this week for outsourced sales training consulting services. Is that something that you or someone on the team would want to take a look at?

And then he goes for a quick close with:

Is that something that you or someone on the team would want to take a look at?

His value proposition of having a list of people that need the services being sold is an incredibly strong value proposition. And with such a strong value prop, I am okay with the quick close right after.

But the concern I have with this is that I am not sure if he is being completely honest with what he is claiming based on my knowledge of his company and service offering. With that, I am going to soften his claim a bit with a modified value proposition like this:

We help businesses to:

  • See prospects that need their services
  • Have accurate contact information for their target prospects (direct dials and email addresses)
  • Decrease time spent searching for contact information
  • Get to key decision-makers
  • Generate more leads and increase their sales results
  • Have more time to spend on selling

And with the softened value prop, I recommend changing from the quick close to trying to ask a few questions.

I am not sure if you need that or not. If I could ask you real quick.

 

Optimize his questions

And that brings us to the next tip for this cold call example and that is to improve the questions that he asked. The main questions he asked could be categorized as closing questions, and those were:

Is that something that you or someone on the team would want to take a look at?

If we could show you companies in Texas today that are looking for sales or researching sales training and sales consulting outsource solutions, is that something you’d want to get in front of?

Those are decent questions, but it might also be helpful to ask pain questions on this cold call example for sales leads that probe to see if the prospect has any of the pain points or concerns that his product helps with.

  • How do you feel about knowing which businesses are needing your services?
  • How do you feel about the quality of contact information your reps have when prospecting (direct dials, email addresses)?
  • Are your reps spending time researching to get contact information for prospects?
  • How much of a priority is it to get reps to spend more time talking to prospects?
  • How do you feel about your reps’ ability to get to decision-makers?
  • How much of a priority is it to get reps to generate more leads and sell more?

 

Responding to “not interested”

The next tip for this cold call example for sales leads is to improve their response to the sales objection of “we are not interested.” He responded with:

So, yeah, new business isn’t really a priority right now, you’d say?

Another option for this is to deflect back to his pain questions with something like:

Okay, I understand. If I could ask real quick:

  • How do you feel about knowing which businesses are needing your services?
  • How do you feel about the quality of contact information your reps have when prospecting (direct dials, email addresses)?
  • Are your reps spending time researching to get contact information for prospects?
  • How much of a priority is it to get reps to spend more time talking to prospects?
  • How do you feel about your reps’ ability to get to decision-makers?
  • How much of a priority is it to get reps to generate more leads and sell more?

We hope this cold call example for sales leads helps give you some new ideas!