When building a cold call script, there can be a right way and a wrong way to go. Let’s first discuss the wrong way. Don't Write a Monologue When many sales professionals and sales managers write a cold calling script, they often write out a page with paragraph after paragraph for the salesperson to [...]
Cold calling is tough, but there are some very clear things you can do when writing your cold call script to improve your results. 1. Remove the “How are you doing today?” Our natural instinct as a salesperson is to ask the prospect how they are doing at the very beginning of a call [...]
There is one question that often shows up in a cold calling script or naturally comes up when a salesperson is working off of a cold call script, and that is “How are you doing today?” This is one of the worst questions to ask, and here are three reasons why: 1. It makes [...]
There are actually some clear differences between what is cold calling and what is more warm calling. Three Characteristics of Cold Calling There are three key factors that determine whether or not your sales call is a cold call. Those are outlined below, and really, all three need to be met for the call [...]
Many salespeople debate whether or not cold call scripts work. There are definitely some key benefits from using a cold call script. But what is important is how you build your script and how you use it. Benefits of using cold call scripts If you don’t use a call script, you are going to [...]
Figuring out how to write a cold call script is a key step to take when trying to drive sales prospecting results. Cold calling is one of the most difficult things that a salesperson will need to do, and that can make writing a script for cold calling just as difficult. You can easily look [...]
A question that gets asked all the time is “What the heck is SalesScripter?” It is actually not an easy question to answer because there is nothing like it out there, and the scripter actually does many different things. Quick One-Minute Video To help answer this, here is a quick one-minute video that explains [...]
I have some bad news. You are very likely to face cold call objections on just about every call that you make. Objections are like stop signs that the prospect will hold up to try to take the call in a direction of their choosing. And if you have called someone unexpectedly and appear [...]
Building a sales role-play is a good step in the right direction. However, one critical step to take after that is to practice the script and perform some sort of sales role-playing. The last thing that you want to do is read from a script when sales prospecting. And just reading over the script and [...]
Unfortunately, you are guaranteed to run into sales objections on just about every cold call. Either the prospect is simply busy, they are not interested, or they ask you to just send your information. These objections can be challenging, downright frustrating, and sometimes ruin your day. The good thing is that there are only about [...]